GEC NEWS WIREVirtual kiosks, interactive mirrors, and hologram advertisements are among the many ways that GCC retailers are leapfrogging Europe in enhancing the customer experience, according to industry experts.
Boosted by strong tourism growth, new and expanded malls and theme parks, and mega-events such as World Expo 2020 and 2022 FIFA World Cup Qatar, GCC retail sales are set to reach USD 285 billion by 2018, according to a recent report by Alpen Capital.
“Immersive technology such as digital signage, interactive kiosks, hologram ads, and audio and lighting are now the competitive advantage for GCC retailers to attract and retain shoppers,” said David Macadam, Chief Executive Officer at the Middle East Council of Shopping Centers, the industry trade body that helps to facilitate and promote the MENA region’s shopping center development.
“In order to meet the demands of highly-connected shoppers, GCC retailers can leapfrog many European retailers in using professional audiovisual technology to bring innovations and online technology into the in-store experience,” added David Macadam.
The Middle East Council of Shopping Centers will be one of the key partners of InfoComm Middle East and Africa 2016, the region’s largest and most prominent pro-AV events. The Council will join hundreds of leading global professional audiovisual (pro-AV) manufacturers, suppliers, and systems integrators participating inInfoComm MEA 2016, which will be held under the theme of “Audiovisual Communications in a Hyperconnected World.”
