Global Enterprise Connect (GEC), a leading media, events, and research organization, announced the official launch of GEC Digital, a cutting-edge digital marketing division purpose-built to transform the way B2B technology brands connect with their audiences.
The new platform is designed to empower IT marketers with AI-powered tools, audience intelligence, and demand generation capabilities—at scale.
Backed by more than a decade of expertise and trusted relationships in the enterprise technology space, GEC Digital introduces a bold new approach to IT marketing—one that merges visibility, engagement, and measurable business outcomes.
“GEC Digital is more than a platform—it’s a strategic partner for organizations ready to elevate their marketing and disrupt outdated models. With full transparency, unified schemas, and advanced analytics, it gives B2B brands the power to align marketing efforts with measurable business growth,” said Tushar Sahoo, founder and MD of GEC.
“GEC Digital was built by marketers, backed by data, and designed for the future,” said Santosh Pania, Digital Revenue & Marketing Director at GEC. “We’re here to help brands disrupt the norm by converting awareness into actionable insights, and turning marketing into a strategic growth engine.”
GEC Digital combines proprietary platforms and proven content formats to deliver a unified solution for B2B engagement:
Channel Pulse
Streamlines partner marketing with features to onboard partners, co-create content, run joint campaigns, and track results—end-to-end.
Demand Spark
Supercharges lead generation using behavior-based personalization, workflow automation, and AI-driven decision support.
Engage Flow
Transforms brand awareness into pipeline by offering deep engagement analytics, real-time content insights, and audience intent mapping.
GEC Newswire Integration
A bundled service that amplifies reach through website, newsletters, videos, and WhatsApp broadcast channels—reaching over 50,000 decision-makers monthly.
Unlike generic automation tools, GEC Digital offers human-centric AI that emphasizes ethical outreach, authentic storytelling, and advisor-level communication. Its robust tech stack spans platforms such as ChatGPT, Claude AI, Canva, Midjourney, Synthesia, SEMRush, and LinkedIn Ads—customized for each campaign
Whether you’re a technology provider, distributor, systems integrator, or reseller, GEC Digital offers:
- Account-Based Marketing (ABM) strategies
- Customizable omni-channel campaigns
- Demand gen engines tailored by region, industry, and deal value
The launch event, which brought together some of the UAE’s leading marketers, was preceded by a poll aimed at uncovering the current marketing priorities of the participants.
A majority (48%) of respondents indicated that their organizations are pursuing a comprehensive marketing strategy involving ABM, lead generation, brand awareness, and partner enablement simultaneously.
Lead generation featured in all other responses, either as a standalone focus or in combination with other priorities, underscoring its critical importance across marketing teams.
The poll revealed that marketing leaders are embracing multi-dimensional strategies to drive growth, with a strong emphasis on lead generation, while also investing in brand building and ecosystem partnerships. These insights point to a shift toward more comprehensive and synchronized marketing approaches.
