GEC NEWS WIREGemalto has opened a new banking card personalization center in Dubai, bringing the benefits of highly responsive, locally-based support to the region’s fast developing financial services sector. The new center is fully certified by Visa and MasterCard, and offers a one-stop solution for EMV card personalization and associated services such as PIN by SMS, including the option of same day delivery.
The first customer to take advantage of the new center is Abu Dhabi Islamic Bank (ADIB). Gemalto will provide ADIB with personalization services for debit and credit cards, along with an enhanced and fully integrated packaging, fulfillment and PIN mailer service that is tailored precisely to the individual requirements of the bank and its clients. Gemalto’s new personalization center also supports the ability to securely deliver replacement banking cards to VIP customers when they are traveling abroad.
“Customers are increasingly demanding an instant, personalized service from their bank and ADIB is fully committed to a program of innovation and digital transformation to meet such expectations,” said Philip King, Head of Retail Banking at ADIB. “ADIB’s collaboration with Gemalto provides our customers with access to a range of seamless and secure card services to further enhance their banking experience.”
“Employing highly innovative technology, our new center offers a 360º solution that will keep banks at the forefront of this rapidly changing market, facilitating broader commercial strategies and providing greater freedom to focus on core activities,”said Eric Claudel, Senior Vice President Banking & Payment CISMEA at Gemalto.
