Genesis announced its official launch in Egypt, in partnership with local distributor GB Auto. This milestone signals the next chapter in Genesis’ strategic expansion across Africa, with Egypt becoming the first market on the continent to experience the brand’s award-winning, all-electric lineup – setting a new standard for premium, sustainable mobility in the region. The launch is part of Genesis’ broader strategy to expand its footprint across the Middle East and Africa, while reinforcing its position as a leading global luxury automotive brand.
Egypt is the region’s largest and most dynamic electric vehicle (EV) market, providing the perfect setting for the brand’s next-generation offerings. Genesis also unveiled its first standalone showroom in Africa – a state-of-the-art, 895 sqm-square-meter flagship space in District 5, New Cairo – designed to offer discerning customers a luxury experience centered around Genesis’ core values of performance, design, safety, and innovation. To mark this milestone, Genesis hosted an exclusive star‑studded launch event on August 7th at Kiki’s by Sage, Hacienda Heneish, on Egypt’s North Coast.
The evening unfolded with a refined celebration by the sea, featuring bespoke entertainment, immersive experiences and the grand unveiling of Genesis’ vehicle line up. Guests from business, entertainment, and culture gathered for an exclusive first look of the all-electric models launching in Egypt: ● GV60 – The award-winning luxury compact SUV and the brand’s first dedicated all-electric model. ● Electrified GV70 – The flagship SUV, blending dynamic performance, convenience and luxury. ● Electrified G80 – The luxury saloon with class-leading refinement and extended wheelbase. Each model reflects the brand’s signature “Athletic Elegance” design philosophy and is defined by bold design, cutting-edge technology and a customer experience inspired by the Korean philosophy of “Son-Nim,” which means “honored guest”. Additional models will follow in 2026, as the brand continues to expand its vehicle portfolio across the market.
Omar Al-Zubaidi, CEO of Genesis Middle East & Africa, commented: “Launching in Egypt is a pivotal moment for Genesis. It demonstrates our commitment to markets where luxury and electrification are growing in tandem, and we’re proud to enter the country with a full EV lineup that represents the future of mobility. This launch also marks our first-ever presence in Africa, a key strategic region for our continued growth.” Beyond the showroom, customer experience is at the heart of the brand’s philosophy. From a 5 years service contract and warranty to home delivery, door-to-door maintenance to 24/7 roadside assistance and exclusive access to global concierge services, Genesis is committed to redefining the ownership experience – ensuring unrivaled comfort, convenience, and peace of mind.
Ibrahim Naguib, COO of GB Auto Egypt, added: “Genesis is a globally acclaimed brand defined by its standards of performance, design, safety, and innovation. It’s a privilege to represent Genesis in Egypt and to introduce customers to world-class luxury and personalized service through our certified team”
