GEC NEWS WIRESocial media-empowered consumers prompting transformation of go-to-market strategies
Huge appetites for connectivity and social media interaction are forcing businesses in the Middle East to radically rethink customer engagement and go-to-market strategies. Dubai School of Government’s recent study, Social Media, Employment and Entrepreneurship, suggests that online engagement and interaction on this scale simply cannot be ignored. In what is the largest survey of its kind to date, 90% of respondents said that social media could significantly boost branding and marketing, while 85% hailed its ability to tap into wider markets. In addition, 85% said social media could engender more customer satisfaction, 86% believed it could inspire intra-agency collaboration and 85% claimed it could prompt innovation.
Running from October 20-24, GITEX Technology Week is responding to such trends with its most powerful Digital Strategies Forum yet. The event, which this year features Gemalto as a strategic sponsor, is already widely considered the most informative and influential of its kind, will examine how mobile, social networks, big data, and emerging customer touch points are changing the way enterprises and brands engage with customers, and will provide attendees with a roadmap on how best to exploit revenue opportunities opened up by the digital revolution.
Highlights include spotlights on the digital megatrends redrawing the business landscape, methods of effectively mining data for strategic gain, how to integrate mobile and social, how Chief Marketing Officers and striking up powerful unions with Chief Information Officers.
“Social media driven digital engagement is a disrupting force that is among the most significant factors driving business today,” said Trixee Loh, Senior Vice President at Dubai World Trade Centre, which organises GITEX Technology Week.
