Riverbed Technology, updated its Riverbed Performance Partner Program during the Riverbed Partner Summit 2016, which took place from April 5-7, in Scottsdale, Arizona. The conference theme of Disrupt 2.0 referred to how partners are more important than ever to Riverbed’s growth and expansion into new markets during the digital transformation that is rapidly changing the global business landscape.
Riverbed is investing in incentives over the coming year to help partners expand across three key areas: building an embedded solution & services program, driving joint engagement, and accelerating repeatable revenue in the smaller enterprise and mid-markets.
In addition, Riverbed will add a new track to its partner program for Managed Services and make focused investments and refinements to its Value-Added Distributor program. Riverbed is also in the process of launching an Authorized Consulting Partner track to enable key partners to better support customers by delivering Riverbed franchise professional services.
Karl Meulema, Senior VP Global Channels at Riverbed. “We are making resource, program and IP investments designed to engage with our partners at the customer level, build differentiated embedded solutions and services, create a partner services economy, and develop revenue and services opportunities for our partners in the channel-led space.”
Riverbed Partner Summit brought the company’s most influential partners together with Riverbed leadership to drive further coordination and collaboration to capitalize on the enormous market opportunity being created by changing customer profiles and channel dynamics.
