As part of its commitment to the partner community, Citrix has announced updates to its partner program and incentive portfolio. Citrix is delineating its partner incentives to reward distinct sales activities.
Specifically, Citrix is introducing a new suggested upfront discount for partner-identified and qualified opportunities, clarifying existing incentives to focus rewards on objective activities, and expanding its marketing development funds to fuel partner growth.
It will replace existing marketing fund programs and provide partners with funds to drive down the cost of planned and documented marketing activities which target the highest ROI opportunities in the mid-market.
Citrix will launch the Net New Partner Sourced program to enable CSA, SI and ISV partners to be rewarded for identifying and qualifying new opportunities, especially in the mid-market.
Kimberly Martin, Vice President, Worldwide Partner Sales and Strategy, Citrix said, “We are focused on helping our partners bring our solutions to the mid-market and making Citrix the most profitable vendor on which our partners can build a business. We are committed to increasing the value of our partner programs and resources. The changes we’re announcing represent a second wave of improvements in 2016 and are designed to promote growth, drive profit and give our partners greater predictability, especially for those partners that invest in their relationship with us and look to target the mid-market.”
