GEC NEWS WIREThe consequences of a Distributed Denial of Service (DDoS) attack extend far beyond financial considerations. These attacks damage a company’s relationship with its customers, according to the research from Kaspersky Lab and B2B International. The survey of over 5,000 businesses, including ones in the Kingdom of Saudi Arabia, found that for 37% a DDoS attack had damaged their reputation, causing profound harm to customer trust. Losing clients and suffering reputational damage was seen by 39% of the respondents as one of the most feared consequences of a DDoS attack; more than the costs incurred in fighting and recovering from an attack (as suggested by 28% of the respondents), or the loss of revenue and business caused by the associated downtime (according to 26%).
The survey also found that 57% of those surveyed had lost business data or access to business critical information as a result of a DDoS attack, and 42% said that it had affected their ability to trade.
“DDoS attacks are one of the most common forms of cybercrime in the world today. Attackers often plan the timing of their attack in order to maximize financial damage. Our research shows that because this is such a visible form of attack, it is the impact on a company’s reputation and its credibility with customers that concerns businesses the most,” said Evgeny Vigovsky, Head of Kaspersky DDoS Protection, Kaspersky Lab.
