HP Reinvents Retail with New POS System

7 years ago

HP unveils its innovative and versatile all-in-one point-of-sale system, the HP ElitePOS. The company is working with leading retail and hospitality customers and partners to reimagine how technology can transform the in-store experience for customers.

“The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP” said Gwen Coble, Director, Workstations, Thin Clients, Retail Solutions and Immersive Computing, EMEA, HP.

The ElitePOS features a stunning, modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them. These use cases include: interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”.

Retail and hospitality often have demanding and harsh environments, which can damage or destroy consumer-leveraged technology. That is why the ElitePOS is built to be retail-durable, designed to pass MIL-STD tests, deter minor spills by channeling liquid out the device, and provide efficient cooling with side venting for improved reliability. Additionally, line-busting will be a breeze with Windows 10, fast DDR4 memory, and 7th generation Intel Core processors with vPro technology.

“Retail POS systems, including the new HP ElitePOS, must be able to balance the growing needs of the customer and the brand while also acting as a guardian of the sensitive information that passes through the device on a daily basis” said Leslie Hand, VP of Retail Insights, IDC.