GEC NEWS WIREHP is launching its new A3 multifunction printers (MFPs) in the UAE. This next generation portfolio is designed to provide qualified channel partners the ability to offer higher levels of customization that meet a wider range of customers’ printing needs.
The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features unmatched in the marketplace, affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.
“We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs,” said Stephane Rogier, Head of Print Business unit, HP “Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.”
HP has signed and on-boarded more than 500 resellers worldwide, representing many of the largest and fastest growing partners in their respective geographies. With the arrival of the A3 portfolio, partners now have new ways to grow revenue and margins in this $55 billion channel-led opportunity.
