FeatureHPE’s latest flagship offering for enterprise customers is the HPE GreenLake edge-to-cloud platform. It enables customers to accelerate data-first modernisation and provides over 70 cloud services that can run on-premises, at the edge, in a colocation facility, and in the public cloud.
HPE GreenLake has 65,000 customers and over one exabyte of data under management with customers worldwide. These organisations benefit from one control plane from which to automate, orchestrate, and run their hybrid cloud strategy.
Recently, HPE announced additional cloud services for HPE GreenLake, including a reimagined modern private cloud that provides a cloud-native experience. Channel partners and enterprise customers across industries are embracing modern private clouds as part of their hybrid, multi-cloud, and digital transformation strategy.
However, traditional private cloud offerings have failed to deliver on their promise, due to complexity, manual processes, lack of visibility and governance, and narrowly focused solutions that cannot scale to meet the needs of the enterprise. HPE GreenLake addresses these issues and provides unique customer experiences to expand their business, helping customers and partners to position themselves as market leaders.
HPE Partner Ready Vantage Programme addresses different business models of its channel community
HPE GreenLake and its industry-leading catalogue of cloud services clearly distinguishes the vendor from competitors as it enables customers and partners to drive data-first modernisation for all their workloads, across edge to cloud. This combined with HPE’s elaborate partner programme enables our partners to participate more fully across the entire customer lifecycle and evolve their business needs to accelerate their growth and enable their success.
The HPE Partner Ready Vantage Programme for example addresses the different business models of our channel community – globally and here in the UAE – directly, while nurturing, promoting and elevating partners based on their capabilities and expertise
HPE sees a huge opportunity for partners to become the service providers for their customers, evolving their own role from just a reseller of someone else’s cloud offerings to a fully-fledged strategic service provider. Not only will this make partners more relevant, but it will also be significantly more profitable as it includes the infrastructure and all the service consumption on top of it, allowing partners to add their own services.
In line with this development, HPE recently launched its new HPE Partner Ready Vantage Programme. Designed to support customers to achieve their highest potential, it focuses on partners with as-a-service practices and recognizes and develops partner expertise. The programme is organised into three tracks: Build, Sell, and Service. Under these tracks, partners have access to focused Centres of Expertise COEs, offering tailored enablement, training, go-to-market initiatives, and sales tools. These help our partners meet their customer’s needs while providing flexibility to identify and pursue new opportunities and strengthen customer relationships.
At HPE we continue to invest in improving and introducing tools for partners to easily configure and price the right solutions, allowing them to expertly advise and service our shared customers – creating new value. At the same time, HPE will expand and make advancements on its existing service portfolio, helping partners making the jump to a strategic service provider.
This includes key technological capabilities like High performance Computing HPC and Artificial Intelligence, delivered as-a-Service. As a leader in the HPC market, HPE helps customers reach significant milestones in supercomputing, demonstrating powerful exascale capabilities. One example is the new supercomputer for the National Center of Meteorology that advances weather forecasting and overall climate research for UAE.
In June 2022, Taeknizon, a private cloud service provider focused on Asia and the Middle East, selected the HPE GreenLake edge-to-cloud platform to expand its operations in the UAE. Through this partnership, HPE will support the local cloud provider company achieve its vision to become a specialised provider of multi-cloud solutions, data management, data security, Internet of Things IoT, and Artificial Intelligence.
TOP EXECUTIVE
Since joining HPE, Ahmad Alkhallafi has encouraged the organisation to achieve its Emiratization goals, in support of the development of the country’s technology sector capabilities. Major recent initiatives he has overseen include the establishment of a local internship programme for promising graduates, investment in a Digital Knowledge Center to provide next-generation skills, and the rollout of highly competitive workplace benefits and wellness programs for all UAE employees. Ahmad Alkhallafi role requires him to work alongside UAE government bodies to help the country realise the goals set out in the Vision 2021 and National Advanced Sciences Agenda 2031.
Ahmad Alkhallafi has over 16 years’ experience working in the UAE’s technology sector. Before taking over as Managing Director at HPE, he worked with Emirates Post Group as a board member in Electronic Document Center and led its large enterprise and nationwide government sales strategy. Prior to this, Ahmad Alkhallafi helped in the launch of the Emirates Integrated Telecommunications Company du, where he was leading Enterprise Government sales and oversaw the design of new products, services and solutions for private cloud computing.
Ahmad Alkhallafi is working closely with UAE government bodies to help the country realise goals set out in the National Advanced Sciences Agenda 2031. He also works closely with the HPE team on expanding channel presence, teams, and expertise.
Ahmad Alkhallafi believes he is in the right position, where he can work towards aspirations that are aligned with HPE’s, to help the UAE and partners from the private sector achieve digital transformation agendas and to accelerate digital transformation and implement technology innovations to achieve great success.
Dubai Government under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai is a true model of dedication and persistence. Over the past decade, Dubai has achieved a track record of successes across several industries, which are attributed to the country’s wise leadership and vision.
Outside of work, he often goes out for fishing in summer, and engages in falconry during the winters. Falconry is deeply rooted in our culture as this sport teaches patience, strength and how to overcome opponents through intelligence.
