HP’s Latex Printing takes Center Stage at SGI 2017

At Sign & Graphic Imaging Middle East (SGI) 2017, HP showcased a broad portfolio of its latest large-format products and solutions that demonstrated business and costs benefits to print service providers.The HP stand featured a custom-built lounge area decorated with latex printed materials, which demonstrated the printing capabilities of its latest products, catering to the interior design industry.

HP’s latex printing technology allows for businesses to transform the walls of residential, commercial, and consumer spaces, offering a new innovation to interior designers and decorators. The installation on the stand is of a lounge room decorated with latex printed application.The floor graphic, canvas, wallpaper, window blinds and sofa synthetic leather and textile cushions are all printed, using the latex printing method that is unique to HP.

New products showcased on the HP stand at SGI Dubai 2017 are; HP Latex, 335 Printer, HP Latex 560 and 570 Printers, HP Latex 1500 Printer, PageWide XL 8000 Printer.

Michael Smetana, Head of Marketing, Graphics Solutions, HP Europe, Middle East & Africa added: “The interior & design industries are growing at considerable rates, with companies in the UAE spending up to Dh300 million, taking the top spot in the GCC on interior design expenditure[1]. This proves there is great potential for manufacturers to introduce new and innovative technologies to meet this growing demand.”

Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa HP Inc. stated “This is a driving force for HP to continue introducing innovative printing technologies for our customers and partners and meet the demands of the evolving print landscape, as well as create new opportunities in new market segments.”