Important to bridge the gap between customers and the business says Liferay’s Omar Sheliby

Liferay maintains a regional hub for the Middle East, Omar Sheliby, Country Manager, Oman, Kuwait and Egypt, tells Arun Shankar, Editor GEC Media Group. Liferay provides a single platform for several use cases across B2B, B2C, B2E for both customers and employees. Post pandemic everything has become more digital and is moving even further. A key takeaway is to become more connected with customers, with more touch points, and more behavioural analysis.

From Oct 10 to 14, Dubai World Trade Centre hosted the global tech ecosystem, with over 1,000 thought provoking speakers, 5,000+ companies from 90 countries, across 26 halls and 2 million sq ft of exhibition space. The GITEX 3.0 edition featured seven technology themes: North Star Dubai start-ups, Ai Everything, Future Blockchain Summit in association with VARA, Fintech Surge, Marketing Mania, GLOBAL DevSlam and X-VERSE.