GEC NEWS WIRENew subsidiary in Casablanca, Morocco
With the opening of a subsidiary in Casablanca, Morocco, Ingram Micro now has its first legal presence in French speaking North Africa and will service one of the fastest growing IT markets in the region. The launch event at the Sofitel Hotel, Casablanca, saw a gathering of more than 80 reseller companies to learn about the company’s strategy for the North African region.
Ali Baghdadi, President Ingram Micro Technology Solutions, META region, commented during the event, “We are delighted to launch Ingram Micro North Africa. Ingram Micro had been long-standing supporter of North Africa from our operations in France and now with a local entity and a substantial investment and local management, we seek to help the IT channel to realize the promise of technology.”
“Morocco has been a strategic choice to launch Ingram Micro subsidiary in French speaking North Africa due to its geographical position and proximity with Maghreb and Africa Sub-Saharan countries. Through our launch in the region, we intend to bring to IT resellers and system integrators the value-added services of supply chain, pre-sales, financial and marketing support. Customer service is a key differentiator of Ingram Micro and we are planning to bring it to the resellers here”, said Fouad Amrani, Country Manager, Ingram Micro North Africa.
The Ingram Micro North African subsidiary launches its business in the country with four distribution contracts of well-known and leading IT companies: Microsoft, Oracle, Juniper Networks and NetApp. Ingram Micro is also planning to bring other vendors to the North African region are currently in negotiation with them. Its services to the channel will cover pre-sales, marketing, financial and technical support.
