GEC NEWS WIREThe Low-code leader recently unveiled its new channel partner program, offering Middle East channel organisations an unparalleled ability to capitalise on the region’s tremendous Low-code business opportunity
A lavish dinner at the prestigious Burj Al Arab, tickets to yacht cruises and helicopter tours, and the opportunity to be rewarded with the iconic Tesla Model 3 EV – Kissflow’s recent channel-focused event in Dubai had all the trimmings of a Hollywood extravaganza. Indeed, the Low-code leader had its own blockbuster to unveil – the much-anticipated launch of its new Partner Program for the Middle East. With an all-star turnout which included the company’s visionary CEO, Suresh Sambandam, its dynamic Regional Director for the MEA, Sujay Patil, and its partner-obsessed Regional Channel Manager for the MEA, Karthikeya Bhatt, the company pulled out all stops to ensure the chief guests at this event – it’s esteemed partners – recognised the tremendous value proposition that Kissflow brings to the channel.
Setting the Scene
“According to various market research firms, the global market for low-code platforms is expected to reach around $53.07 billion by the end of next year. As enterprises in the Middle East are expressing a high level of intent to adopt Low code platforms, it is safe to assume that a substantial part of this figure will be driven by enterprises in the region,” said Sambandam. Companies want to reach their customers faster, they want their projects to be delivered at a rapid pace and scale, and they want to optimise resource utilisation. “Low code platforms offer a solution to all these objectives. For this reason, in almost all market verticals, CIOs in the Middle East recognise the potential for Low code tools to accelerate their time to market for digital innovation and gain a competitive advantage,” Sambandam added.
Yet, Kissflow points out that there’s something interesting in the regional market – which differentiates it from what’s happening in the Low-code space in other geographies. “While in other regions, organisations have been leveraging these platforms to empower teams of ‘citizen developers’, in the GCC, enterprises are still keen to leverage the expertise and guidance of their channel partners to develop applications based on Low-code platforms,” said Patil.
This presents a significant opportunity for the channel – enabling partners to enhance their value proposition by engaging more deeply with end-customers to understand the unique requirements for highly-customised applications and then deliver these in a more streamlined manner using Low-code development platforms.
Edited to Perfection
But as channel organisations are well aware – identifying a market need is only the first step. “To capitalise on the opportunity, they must partner with the right technology vendor that not only offers a market leading solution, but is also deeply committed to providing them with the support they need to rapidly build a profitable new practice and thrive,” explained Bhatt.
Kissflow has demonstrated this commitment in the unique way in which it has set up its new Partner Program. “At Kissflow, we have an unparalleled appreciation for partners and have therefore shattered the restrictive structure of traditional partner programs. Following meticulous market research, we have designed our new program to maximise partner profitability by offering the region’s most lucrative rewards. Backed by our powerful and intuitive Low-code platform, this enables partners to rapidly cater to the region’s growing demand for digital transformation, customised enterprise app development and process automation – all while reaping the highest margins,” explained Sambandam.
While other vendors tie rewards and benefits to rigid tiering systems that require partners to make significant investments of time and capital, Kissflow has instead opted to tailor the program benefits to the unique needs and ambitions of each of its partners. As a result, these organisations have the potential to reap the industry’s highest percentage of commissions and rebates. Moreover, Kissflow is the only vendor that offers commissions not only at the time of initial sale, but also for annual renewals.
Making the Cut
Another hallmark of traditional partner programs is that they inevitably base partner rebates and rewards on the number of certified engineers the partner has on roll. This translates to a significant expense for partners who must then allocate precious resources to ensure their technical staff spend countless hours getting trained and certified. Not so with Kissflow!
The company has completely cut out certifications from its partner program. Instead, partners signing up with Kissflow gain unrestricted, free access to the vendor’s world-class training resources, thereby enabling them to rapidly ramp up skillsets. The company also hosts dedicated in-person training sessions on the request of its partners. “The benefits of our program aren’t in any way tied to the number of trained resources a partner has. In fact, we have intentionally avoided creating certifications while still investing heavily to provide our partners with all the resources they need to develop the highest levels of technical competency in the area of Low-code,” said Sambandam.
And the award goes to…
As if these benefits weren’t enticing enough, Kissflow has one last trick up its sleeve to ‘sweeten the deal’ for prospective channel partners. The company revealed that its partners that achieve pre-set sales targets over a 12-month period will be awarded with the iconic Tesla Model 3 electric vehicle. “We’ve already delivered a program and an unmissable opportunity for the channel, but in typical Kissflow fashion, we wanted to go the extra mile. We’re going to award high-performing partners with the Tesla cars – and that’s over and above all the commissions and rebates that they would receive from the very first dollar they bring in,” said Sambandam.
It’s time for action
The resounding success of Kissflow Partner Program launch is apparent. The company is already set to announce agreements with new channel partners and is in active talks with others. Explaining the company’s channel strategy for the region, Bhatt said, “We’re looking to build a very exclusive ecosystem of partners so we can invest heavily and give this select group all the support they need to thrive. With Kissflow, partners are empowered to build a revenue generating Low-code practice in a matter of mere months, and constantly grow their footprint in customer accounts as they automate an increasing number of processes. Few if any other vendors can offer such a compelling reason to sign up.”
5 Reason Partners Should Pick the Kissflow Low-Code Platform
- Simplicity: Kissflow platform is user friendly and intuitive while remaining immensely powerful. This flattens the learning curve and enables the full potential of the platform to be realised.
- Use cases: The platform has an expansive set of predefined templates and blueprints for the various processes. These can be easily customised so business processes can be automated faster.
- Integration and Connectivity: The platform integrates seamless with the underlying applications and systems typical enterprises already have.
- Scalability: The platform is immensely scalable and allows organisations to add multiple users with ease.
- Alignment: Kissflow provides continuous support and assistance as well as guidance to partners to achieve their business objectives.
