EC News DeskKingston Digital Europe, a flash memory affiliate of Kingston Technology Company, announced TrendForce has named them as the number one supplier of SSDs in the channel for 2020. According to TrendForce, Kingston accounted for 27 percent of the 111.5 million units shipped in 2020.
With the emergence of COVID-19 in 2020, delays in manufacturing and logistics resulted in a sudden decline in order volumes. Yet, findings show through Kingston’s global strategy for sourcing components, the company was in a strong position considering a global pandemic and looming chip shortage. The results reinforced Kingston as the clear leader in SSD production. As a category, third-party suppliers (non-semiconductor) SSD makers accounted for 35% of the total shipments in 2020.
Kingston Technology’s presence in the market is widely due to its strong relationships with customers and channel partners worldwide. As the ongoing health crisis swept through the world and businesses moved fast to adapt, Kingston continued to offer top-tier sales support and access to in-house product experts and engineers who embody the “Kingston Is With You” working attitude that has led to three successful decades of reliability and support for customers. Kingston’s #1 rank in the SSD market is no surprise when the same approach in the DRAM division has led the company to be the largest third-party memory module supplier for the 18th consecutive year.
Kingston has no plans to slow down having just added two PCIe 4.0 NVMe M.2 SSDs to its portfolio with the addition of their KC3000 and Kingston FURY Renegade SSD. The high-performance drives joined Kingston’s family of client SSDs to enable those who demand speed and reliability to handle intensive games and application workloads on desktops and laptop PCs.
“The 2020 research findings reinforce Kingston’s growing presence and position in the SSD market,” said Tony Hollingsbee, SSD business manager, Kingston EMEA. “The COVID-19 pandemic has largely impacted and accelerated the worldwide demand of SSDs with remote working and education as the key drivers behind last year’s surge continuing through 2021 into next year. With that, we continue to solidify our offerings with distinct SATA and NVMe solutions in the client space and growing enterprise solutions for a variety of applications and host environments.”
