Kissflow appoints Vaidy Panchabikesan as Regional Sales Director for MEA expansion

With the rapid digital transformation in the Middle East being threatened by a shortage of skilled IT resources, Kissflow has set its sights on an aggressive expansion in the region, as it looks to empower employees at all organisational levels.

Tasked with leading this strategy in the region is the company’s newly hired Regional Sales Director, Vaidy Panchabikesan who takes on the responsibility for expanding Kissflow’s presence in the region, extending its partner network, and ultimately driving enterprise sales for the industry-leading no-code, low-code work management platform.

The company’s regional ambitions mirror its broader global expansion which saw it scale its workforce by 50% through the height of the pandemic as a result of businesses turning to low code and no code solutions to increase agility and productivity while reducing costs.

Vaidy brings with him 12+ years of sales and leadership experience and a proven track record in technical sales. Having previously led regional sales for Outsystems, his passion for Low code and No-Code platforms continues to keep him at the forefront of the industry as he now takes leadership of Kissflow’s regional operations.

A key focus for Vaidy will be the strengthening of the company’s channel partner network across the MEA region. “Our direct presence in the region is supplemented by an ever-growing community of partners that is committed to working with us to ensure our customers realise the full potential of our solutions. There is a tremendous market momentum for low code and no-code platforms which is set to continue as organisations embrace hybrid workforce models. Consequently, there is tremendous potential for channel organisations to grow their business together with us,” said Vaidy.