GEC NEWS WIREAdaptability is key to survival and Madi Internaional, a prominent player in the GCC region, understands this mantra all too well. Since its inception, the group has continuously evolved, staying ahead of the curve through strategic decision-making and a commitment to innovation.
At the heart of Madi Internaional’s transformation lies its adoption of NetSuite in 2019. This pivotal move wasn’t just about upgrading technology; it was about reimagining the way the company operated. With operations spanning multiple countries and a diverse portfolio of products and services, Madi Internaional recognized the need for a unified solution to streamline its operations.
“We evaluated numerous options,” recalls Rabih Madi, “and found that our previous on-premises solution lacked the high customizability and adaptability necessary for our desired growth trajectory.”
What attracted Madi Internaional to NetSuite was its ability to consolidate various features into a single platform. Instead of juggling separate finance, accounting, inventory, and demand planning systems, NetSuite offered a one-stop solution, fostering collaboration among teams spread across different locations.
As Madi Internaional expanded its footprint in the GCC region, it encountered a unique set of challenges. Onboarding new brands meant ensuring seamless integration of processes across departments. With a vast portfolio comprising over 25,000 SKUs, precision was paramount. Accurate classification of items in the system was essential to avoid issues in warehousing or sales downstream.
Managing operations across five countries and multiple business entities required a system capable of handling complexity. Madi Internaional’s salons, distribution networks, and proprietary brands all needed to be seamlessly integrated. NetSuite proved instrumental in managing these intricacies, providing visibility and control across the organization.
But implementing NetSuite wasn’t just about technology—it was about empowering employees. Madi Internaional invested in comprehensive training programs tailored to different functions within the organization. Regular knowledge-sharing sessions ensured that everyone was equipped to leverage NetSuite’s capabilities effectively.
As Madi Internaional looks to the future, its focus remains on growth and innovation. The salon business, a cornerstone of the group’s success, continues to expand. Additionally, collaborations with retailers, growth in e-commerce, and ventures into medical aesthetics signify new avenues for growth.
“Change is the only constant,” emphasizes Rabih. “We must evolve or risk being left behind. NetSuite plays a crucial role in supporting our expansion plans, providing the data visibility needed to make informed decisions and drive our growth strategy forward.”
In a world where digital transformation is imperative for survival, Madi Internaional stands as a beacon of adaptability and innovation. By embracing change and leveraging technology, the group continues to redefine what’s possible in the ever-evolving landscape of commerce.
