Lexmark Appoints Metra as a VAD in the Middle East

Driven by surge in demand for Lexmark multifunction printers and solutions

Lexmark has appointed Metra as its newest Value Added Distributor (VAD) in the Middle East region, KSA and Egypt. Demand for Lexmark’s multifunction printers and services have been a catalyst to the appointment of Metra as a VAD. Both companies, in tandem, will allow resellers to help organizations capitalize on unlocking the potential of unstructured data. New and existing Lexmark customers will benefit from Metra’s deep expertise in the IT industry and a roster of more than 30+ vendors.

“Lexmark and Metra are united to supply our products and solutions in the Middle East, ensuring that the right product and solution is delivered and implemented at the right time to meet customer demands.” said Mathias Militzer, General Manager, Lexmark Middle East and Africa. “Metra’s addition to our roster of partners is a win-win for our existing and new customers across the region.”

“Throughout our 33 years history, we have focused on creating platforms that augment the business of our partners,” said Mohamed Amer, EVP – Metra. “We provide support through our highly trained senior staff and our deep insights on regional IT trends. The addition of Lexmark adds to our overall family of IT companies.”