Feature
Liferay is an open-source platform and is among the leaders of open-source technology companies. This is by far the biggest USP for Liferay products as it can seamlessly integrate within existing systems and enterprises without disrupting current processes or businesses. These are interactive and reliable solutions that are available via multiple platforms in which services and contents can be presented.
Additionally, Liferay’s technology is scalable at any stage of business bringing to it the advantage of all SaaS platforms such as phase-wise upgradation and changes depending on present and future business needs.
Liferay’s technology is scalable at any stage of business bringing to it the advantage of all SaaS platforms
Liferay Digital Experience Platform or DXP is designed to work within existing business processes and technologies to build a custom solution that uniquely meets the customer’s needs. It aids companies to elevate customer experiences resulting in elevated customer satisfaction.
Liferay Experience Cloud is an all-in-one solution that unites the company’s agile digital experience platform and cloud platform capabilities with built-in analytics and B2B commerce functionality. Launched earlier this year, it enables organisations to create a broad range of custom solutions, including customer experiences, employee portals, and solutions for suppliers, distributors, and retailers in a consumption-based model.
At Liferay, partners are true drivers of our success and its customised deployment at customer locations through combined and symbiotic forces. Therefore, partner programmes at Liferay mean serious business and focus on enhancing partner knowledge along with the creation of business opportunities.
DXP is designed to work within existing business processes and technologies to build a custom solution
The company meets its partners locally, regionally as well as globally for face-to-face interactions that stimulate and foster growth for both parties. Knowledge is imparted and shared through Liferay Academy which is a learning programme dedicated to our partners in addition to select customers. The skills and training programmes are freely accessible to our partner community to ensure they are always abreast with all new developments in the DXP world and ahead of the curve.
The company has a robust network of 20 strong partners in the Middle East with recognisable expertise and a trusted presence in their territories and across different verticals. They also share Liferay’s commitment to garner optimum value for the customer and pursue excellence.
Looking at the future, the company is committed to empowering its customers to solve their challenges through flexible, easy-to-use digital tools. Hence, the new releases will focus on achieving reduced cost and increased efficiency through no code styling, composable pages and scalable content permissions. It will be built to easily and quickly create and update experiences and processes with flexible journey builders, API management and add-ons. The company is also working to understand and optimise end-to-end journeys to better serve users using commerce insights and optimised product recommendations
Liferay Experience Cloud will be a focal point due to the immense advantages of a cloud-based platform. Organisation demand increased functionalities, features, etc. and so our platform will be apt for customers on the cloud in the region by making it simple and easy.
Additionally, open-source advantages have been endorsed globally and regionally and Liferay will continue to provide this flexibility to customers to create applications without the need for IT experts or tech vendors for cost and time efficiencies.
Two distinctively successful implementations in recent times include the Qatar Stock Exchange and Gulf Insurance Group. While Qatar Stock Exchange is using Liferay for its modern and future-enabled website to support the heavy traffic required for investor trading, the Gulf Insurance Group project includes integration of their custom-built web portal, native mobile applications, and website. Liferay has helped in modernising these channels and enabling seamless data flow within all three platforms.
TOP EXECUTIVE
Ahmad is focused on establishing Liferay as the premier top-of-mind Digital Experience technology for the UAE and Qatari markets, demonstrated by a strong footprint and successful customer stories. Apart from maintaining strategic relationships with many customers across multiple verticals, Ahmad is also responsible for developing committed, capable, and scalable channels within the Liferay partner’s ecosystem.
As a customer and partner-focused channel manager, Ahmad has had the opportunity to build the entire channel business from the ground up for Liferay Middle East. He was recently promoted to Country Manager of UAE and Qatar to bring more focus to the growing demand for Liferay technology. Early this year, Ahmad received his master’s degree from Quantic School of Business and Technology, Washington DC.
Ahmad’s most significant achievement in Liferay so far is winning a major project for a global sporting event that is taking place in the Middle East this year, putting Liferay as a major platform that will facilitate and enhance millions of users’ digital experiences.
DREAM ROLE
Ahmad aspires to a successful career in sales and channel management, but recently he has been attracted to the role of open-source community manager given the uniqueness of the role and its potential impact on the industry. Traditionally open-source community managers were the most code contributors or the person who created the open-source project; however, in the present times, the role is shifting toward the development of marketing partner and ecosystem, and product strategy that aligns with Ahmad’s interests, and skillsets.
ROLE MODEL
Ahmad considers Malcolm Gladwell as the most influential thinker of our times and every time he read Gladwell’s books, there is a change in his view of the business world. Mentioning always makes you question conventional thought, he says.
