GEC NEWS WIREGartner Predicts Connected-Home Experiences Will Center on Video and Apps
Video and visual technologies are becoming increasingly important for interacting with customers and each other, according to Gartner, Inc. Gartner predicts that by 2017, live video broadcasting will be the new “selfie” and recommends that product managers start creating a “visual” strategy straight away to accommodate this trend.
“The next generation of consumer services and products has one main theme in common and that is video,” said Brian Blau, research director at Gartner. “This means incorporating live video or other real-time technologies into products to engage users in live events and enable more personalized communications, providing better customer support, and offering best-of-breed video and TV experiences to connected homes.”
Over the next four years, Gartner expects a noteworthy shift from static photos to video, with live video becoming as important a medium. This will be a significant development as in 2014 alone, more than a trillion photos will be taken, uploaded and shared daily, and the sharp rise in the popularity of online photos shows no signs of slowing. Although live and user-generated video is still less accessible than static photography, it is also growing in popularity.
By 2018, 76 percent of connected-home apps will be accessible from smart TVs. Connected-home services will cost 50 percent less than they do now.”The connected-home market is showing the usual signs of nascency: low penetration, high interest mainly among technology enthusiasts, and high prices,” said Jessica Ekholm, research director at Gartner.
