Marketo and Infor have partnered to deliver engagement solutions that enable enterprises to build lasting relationships and drive revenue in the Engagement Economy. “The explosion of digital technologies and touchpoints has made it challenging for enterprises to deliver the experiences that customers demand today,” said Steve Lucas, CEO, Marketo.
This strategic partnership brings together two market leaders who are delivering innovative customer engagement solutions unmatched by the legacy marketing stack vendors. “Engaging with target buyers today means doing so on their terms. Gone are the days of ‘spray and pray’ marketing. The Infor + Marketo solution aligns with our overall digital transformation strategy providing customers speed to transform while adding value to relationships at the right time, through the right channels – better than anything else available,” said Charles Phillips, CEO of Infor.
Charles Philips, CEO, Infor
Infor’s Customer Experience (CX) platform with key customer interaction points across departments, combined with Marketo’s Engagement Platform will change the role of the CXO and redefine the delivery of customer advocacy and engagement across the enterprise.
“Enterprises are desperate to simplify and coordinate all of their customer engagement technologies,” said Gerry Murray, Research Director, Sales and Marketing, IDC. “Managing customer experience requires a holistic approach across all customer-facing departments and systems such as marketing, e-commerce, sales, finance, and service and support. Innovative partnerships, like the one between Marketo and Infor, will change the game in the enterprise by enabling seamless, scalable engagement solutions that drive business impact.”
