GEC NEWS WIRENCR Corporation revealed that Mashreq Bank will revamp its banking services in the country with a host of innovative technologies from NCR over the next six months. Mashreq Bank will be the first in the region to deploy NCR’s tablet-based Interactive Banker, targeted to help financial institutions to transform their branches by converting branch tellers into financial advisors. “Ensuring uninterrupted availability of our services and delivering exceptional banking experience to customers at the time and channel of their choice remains a key strategy for us,” said Sandeep Chauhan, Head of Operations and Technology, Mashreq Bank.
The Interactive Banker allows Mashreq Bank’s universal agent to monitor the customers’ transactions on its latest ATMs rolled-out in its modern branches. The technology helps the bank turn smart data into great customer service by using real-time customer information so the best assisted service is offered to the customer when needed. With a dashboard view, banks can allocate multiple advisors to multiple devices to achieve maximum efficiency, better serve their customers and make efficient use of staff time to focus on customer service and cross-selling.
Mashreq Bank will also deploy NCR’s software-based Interactive Teller technology that allows a live teller to take remote control of an ATM to assist customers to do all transactions typically completed by tellers inside a branch. Interactive Teller lets financial institutions offer access to teller services during non-traditional banking hours and build new small-footprint branches to provide full teller services in areas not served by branches.
“Mashreq Bank understands the value of being accessible and available to customers when and where they require. Our innovative omni-channel technologies allow the bank to extend their digital brand footprint and physical reach to engage more customers, sell new services and increase revenue” said Wael El Aawar, VP, NCR Financial Services for MEA.
