Feature
MediaTek is a global leader in chipset technology, powering energy-efficient and incredibly intelligent smartphones, smart devices, and connectivity solutions. Its portfolio includes products, solutions, and services across a broad range of advanced multimedia products such as smartphones, Chromebook, tablets, digital televisions, 5G, Voice Assistant Devices, IoT solutions and wearables as well as automotive solutions.
The company offers chips for new-age smartphones including the MediaTek Dimensity 9000 and 9000+, which is a premium flagship product under the market-leading 5G Dimensity family. In the smart visualisation segment, the company has recently launched the MediaTek Pentonic 700 chipset for premium 120Hz 4K smart TVs.
MediaTek is focused on enabling a connected and smart ecosystem across organisations and homes. As a global fabless semiconductor company enabling nearly two billion connected devices a year, it is at the forefront of developing innovative chips facilitating digital transformation and addressing the pain points of IT and businesses.
In the recent past, the company has been enabling digitisation through Mobile Point of Sales Android machines in South Africa, 5G routers at home and in cars in the GCC region, and home Wi-Fi and DSL migration projects in Egypt. Further, Android tablets and smart assistants, along with a wide range of smart home devices, are also contributing to the ongoing digital transformation in the region.
Telecom Egypt uses MediaTek DSL and GPON chipsets to power its wired connections to millions of households
MediaTek is known for and is differentiated by a diverse portfolio comprising varied smart devices and connectivity solutions. Its major differentiator stems from the high value it offers to customers as a complete consumer electronics company. It is focused on enabling technology democratisation and is working to create an inclusive ecosystem facilitated by enhanced chipsets featuring boosted speed, quality, safety, and security. Another differentiator is the company’s ability to cross-leverage R&D capabilities between diverse product categories like smart TVs and smartphones, to provide superlative smart devices to customers.
The world is at the initial stage of the 5G era, a milestone that will be marked by innovations revolving around disruptive technologies such as IoT, AI, and Edge Computing. With a focus on the scenario, MediaTek is building new-age technologies incorporating these trends and enabling varied use cases around them. It is striving to facilitate sectors such as smart home applications, industrial IoT, telemedicine, autonomous vehicles, and AR and VR applications over the short and medium term.
To enable these innovations, MediaTek will continue to invest in better and smarter technologies that will yield better results for the end users while fostering a world-class experience for our customers.
MediaTek believes in strongly empowering its partner network because, as a B2B company, it is fully dependent on them to reach out to the end consumers. The company has robust initiatives in place to guide and train them in MediaTek technology, while also offering them skilling certificates aimed at enhancing their capabilities. The company is constantly working towards amplifying the partner network with newer and stronger connections.
In Africa, fintech company YOCO uses its AIOT chipsets to provide affordable handheld Android POS machines
In terms of business, the company has impressive wins and projects to talk about. It is part of a substantial Internet connectivity project of Telecom Egypt which is providing wired connections to millions of households using MediaTek DSL and GPON chipsets. In Pan Africa, the telecom company RAIN is providing 5G wireless Internet to millions of people living in areas that have poor infrastructure through the MediaTek T750 chipset. Similarly, fintech company YOCO is revolutionising the way SMEs do business by providing merchants with affordable handheld Android POS machines using MediaTek’s AIOT chipsets.
TOP EXECUTIVE
From a software developer and network engineer to managing business development, his journey with MediaTek MEA has been full of learnings. He also gained considerable experience working with Microsoft, as a Corporate Account Manager and Qualcomm, as the Country Manager focused on business development, for GCC and LEVANT, before joining MediaTek around eight years ago.
For him working in the technology field and building a regional commercial function out of Dubai is relatively easy due to the availability of human resources with skills that match the needs of a marketing or sales job. However technical know-how is the real challenge, he says.
To deal with the challenge, he decided to try and keep some regional SW and HW design, development and testing locally in Dubai. He has also been successful in building a department for Wi-Fi, TV and IOT SW and HW at the office in Dubai Internet City.
DREAM ROLE
The start-up scene in Dubai has spurred many success stories in the last decade, mainly in the Internet services field. Going ahead, MediaTek aims to be able to support and enable more start-ups specialising across the IoT, AI, metaverse, and 5G.
ROLE MODEL
Brands like 3M have amazing technologies that have an impact across every aspect of our lives. Rami admires NVIDIA CEO Jensen Huang since he is skilled at driving profitability and increasing the value of his firm by focusing on advanced R&D and complex manufacturing products.
OFFLINE
Rami enjoys spending time with nature. He prefers going into the Dubai Sea on Kayak. He also loves fishing and enjoys the tranquillity on such trips that allow him to get back to nature.
