Today: Apr 22, 2025

Microsoft Unveils Future ‘DYNAMICS’ of Business Applications

Samer Abu Ltaif, Regional General Manager, Microsoft Gulf.
Samer Abu Ltaif, Regional General Manager, Microsoft Gulf.

Microsoft Gulf hosted a First Look event to introduce UAE businesses to the raw power of Microsoft Dynamics 365, at the Waldorf Astoria, The Palm Jumeirah, Dubai

Dynamics 365 gives organisations, regardless of scale, access to the most advanced artificial intelligence (AI) tools ever seen in a business application. It hosts a complete set of ERP tools that boost business productivity for enterprises, equipping departments such as operations, sales, customer service and finance with global scalability and digital intelligence to boost growth. The applications provide greater visibility across systems and allow operations to become more connected, and deliver strategic, data-driven insights that enable organisations to transform their business models.

“Dynamics 365 will help businesses capitalise on these opportunities, by managing specific processes, and play a key role in the acceleration of digital transformations, which are vital in meeting the changing needs of customers and capturing new business opportunities,” said Samer Abu Ltaif, Regional General Manager, Microsoft Gulf.

“We were already making extensive use of Office 365, as well as Power BI and AX 2012,” said Richard Wingfield, Chief Information Officer, Majid Al Futtaim Ventures. “Microsoft has built a living, breathing information-ecosystem, centred on a group-wide CRM platform, which will allow a 360 view of the customer, while enabling each business unit to engage with their own customers, in their own vertical, as they have always done. This will empower us to increase our top line, through transformation of our customer experiences, and to cross- and up-sell opportunities across our divisions.”

Welcome to

By signing or creating an account you agree with our Code of conduct & Privacy policy