Mindware, a Value Added Distributor, VAD, in the Middle East and Africa, has announced that it has signed a new agreement with Microsoft. Under the partnership, Mindware will market Microsoft’s Original Equipment Manufacturer, OEM, products, which includes Microsoft Windows 10, Windows Server 2019 and Microsoft Office 2019, across the GCC.
Mindware currently manages volume and value licensing for the Microsoft suite of cloud solutions. The new agreement extends upon this existing partnership. For the new OEM products, Mindware will look to target small and medium businesses as well as individual consumers through it’s reseller network.
Microsoft and Mindware will work jointly in promoting these OEM products. These will include roadshows, digital campaigns, traditional advertising and other business-relevant marketing activities. Mindware will provide support to its channel partners by way of credit facilities and ongoing technical support.
Speaking about the partnership, Nicholas Argyrides, General Manager, Gulf at Mindware said, “We are delighted to add Microsoft’s world-class suite of OEM products to our portfolio. Microsoft has been the product of choice over the years for both, corporate as well as individual users of desktop PCs and laptops. As such, we see tremendous business potential.”
Roy Chalhoub, Device Sales Lead Middle East and Africa at Microsoft said, “Our relationship with Mindware is a long standing one. Their capacity as a solid Devices Distributor will align with our strategy to attach more Genuine Software and grow the PC Market. We believe that by signing this new distributorship agreement, we will be able to strengthen our reach and further engage with our channel across the region. ”
“Mindware is one of the largest authorised distributors in the region. We, therefore, have access to an extended channel network that can now be leveraged to re-sell our newly introduced Microsoft OEM product line,” added Chalhoub.
