9 years ago

Cognit will bring to market IBM’s Watson to transform industries, professions with evidence based decisions

Mubadala Development Company (Mubadalaand IBM have launched ‘Cognit Technology Solutions LLC’ as the business entity to provide IBM’s computing system Watson to organizations in the Middle East and North Africa (MENA) region. Cognit has been established specifically to apply IBM’s Watson computing capabilities to local industries and to support a regional ecosystem of entrepreneurs, app. developers and startups who are creating Watson apps and services throughout MENA.

“The collaboration with IBM to bring Watson applications to the region is aligned to the UAE’s strategic goal and vision to become a knowledge-based economy,” said Mounir Barakat, Executive Director, Information & Communications Technology, AES, at Mubadala.

A separate business entity, Cognit, is now the exclusive provider for IBM Watson in the MENA region, spearheading innovation for local organizations that stand to benefit from evidence-based decision making in today’s data driven world. “We are very excited to be partnering with IBM to accelerate the deployment of cognitive computing across the UAE and the MENA region and the development of Arabic Watson” said Sami Issa, General Manager, Cognit. “Unveiling Cognit during UAE Innovation Week underscores the pivotal role we expect to play in igniting innovation.”

Cognit aims to cultivate a regional ecosystem of entrepreneurs, start-ups and app developers that will be able to harness Watson capabilities in innovative ways.

Brian Mulada, Chief Financial Officer, IBM Watson, commented, “ince introducing Watson through local client engagements, we’ve seen a strong response, and look forward to broadening cognitive adoption by growing the Watson ecosystem through Cognit. Additionally, our partnership with Mubadala is key to accelerating Watson’s ability to understand Arabic.”