NEC Display Solutions Europe has signed a distribution agreement with Metra Group to set up a network of partners for its display business in Egypt with a focus on adding customers working within the government and public sectors. At a special event to launch the partnership, NEC and Metra hosted over 200 people to announce the partnership and to show how the rapidly expanding applications for professional displays can enhance efficiency, profitability and profile of the channel and end customers alike.
Through the partnership with Metra, NEC will introduce a range of solutions from large format interactive displays for business, entertainment and retail, control room systems for security and network monitoring to the latest in DCI Compliant Cinema projectors.
Ziad Aboras, Country Manager for Egypt at NEC Display Solutions in the Middle East, said, “Metra Computers is one of the Middle East’s oldest and largest wholesale distributors of IT products, with an impressive 30-year history serving as a value-added distributor to the reseller channel. We are very pleased to have them on board as a strategic partner to help us expand our footprint in Egypt and to support the growing number of projects in the government and public sectors.”
