Netapp

NetApp is the data authority for hybrid multicloud and a proven industry leader. The company provides a full range of hybrid multicloud data services and management solutions that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with its partners, NetApp empowers global organizations to maximize the full value of their data to enable new customer touchpoints, to create innovative business opportunities, to protect their data, and to optimize their operations.

The NetApp Unified Partner Program gives partners access to an award-winning portfolio of products, solutions, and services that target fast-growing segments of the market, such as flash, hyperconverged systems, and cloud.

NetApp embraces a partner-first model and offers a program that is simple and consistent and one that offers opportunities for differentiation. The NetApp Unified Partner Program offers a wealth of easy-to-use and easy-to-understand tools, enablement resources, and benefits to help partners grow their business in the areas with the biggest opportunity for maximum profitability.

Partner Tiers:

NetApp’s partner program has three levels: Star, Platinum, and Gold. The qualification requirements and benefits scale up with each level. NetApp has introduced a new top tier partnership called Global Star to increase partner differentiation. The Global Star level is available to highly selected partners who have global selling rights and are certified across multiple geographies. NetApp will soon have selected partners from the MEA region who will benefit from this level.

Requirements to be a Global Star Partner: To be a Global Star, partners need to be at Star level in one geography, Platinum in two geographies, and a Gold partner in the third. C-Level executive commitment is a must, as is the partners ability to meet multi-country PSC requirements.

Benefits of Global Star level: Partners enjoy the Global Star status in their qualifying territory, benefit from a consistent engagement model, and worldwide territory of at least two or three geographies, mainly EMEA, Americas, and APAC. Partners also benefit from a customized two-year Joint Investment Program where there are mutual opportunities for the partner and NetApp to grow the business, to identify focus areas for accelerating growth, and to detail the financial incentives that are available. The incentives are aligned to market opportunities and to the unique ways in which partners go to market to offer NetApp focused solutions to mutual customers.

Benefits that drive partner success:

NetApp’s Unified Partner Program is one of the industry’s most dynamic programs for raising a partner’s market profile and driving sales success. The program equips partners with the most advanced tools, enablement, and expertise, empowering them to grow their business and succeed.

• One Unified Program: The Unified Partner Program is designed to support all NetApp partners and their capabilities and to make it easy to do business. Partners need only one partner agreement to capitalize on their capabilities.
• Commitment to partner success: Partners have a dedicated partner management team. The team works proactively with partners to identify and help close new opportunities and to build their capabilities. The team also provides access to the business and technical knowledge that partners need to help customers navigate the rapidly evolving digital transformation market. Partners have support for growing and promoting their value-added capabilities to differentiate their business as a trusted and proficient provider. In addition, partners have NetApp’s full commitment to open communication to help meet their particular goals.
• Rewards and Incentives to Drive Profitability: 
  • NetApp provides compelling incentives and rewards to partners for acquiring new customers, for driving sales of strategic solutions, and for achieving sales performance and growth goals.
  • NetApp offers Market Development Funds (MDF) to help support various go-to-market and enablement activities while encouraging and enabling partners to create and to deliver their own service practices that can maximize profitability.
• Tools and Resources: 
  • NetApp supports partner sales efforts with case studies that help them target the most timely and relevant opportunities.
  • It provides equipment and facilities to host customers and to showcase solutions.
  • The company delivers marketing materials to help create awareness and drive demand for solutions.
  • NetApp provides training and certifications to help partners add even more value.
  • Various awareness programs help bring customers based on the value that partners provide.
  • NetApp provides insight into partners’ installed base to help with on-time service renewal opportunities.

Partner Communication Platform: To foster an open dialog, NetApp has developed several partner communication activities with the goal of continually enhancing partnership and growing their shared business success.

• Partner Hub: The Partner Hub is an enhanced, persona-based website that makes it easy for partners to find content, resources, and tools based on their job roles. It features integrated partner toolkits that include content, tools, training, and other resources that align to NetApp’s key growth markets. The Partner Hub also automates communication to specific partner segments or types and can push time-sensitive information, updates, or alerts within 24 hours.
• Partner Webcasts: Regular partner webcasts keep partners updated on NetApp’s industry-leading technology, programs, and promotions. Partners can improve their selling skills and learn about NetApp’s key sales strategies, and practical sales guidance from live and on-demand webcasts.
• Partner Listening Program: To improve its offerings to partners, NetApp gathers feedback through both internal and external listening programs. These listening opportunities include regular interactions with the Internal Partner Manager Advisory Council and the Partner Executive Sponsorship Program. NetApp also periodically conducts a Partner Listening Survey and a Partner Profitability Study to gather views about partnerships and to understand the drivers to partner profitability.
• NetApp Nation Mobile App: NetApp encourages its partners to get social with the NetApp Nation mobile app, the company’s global social platform to help partners connect with the NetApp community across the globe. Partners have access to more than 3000 pieces of regularly updated product, solution, and thought leadership content to share with their audience.