GEC NEWS WIREOne notable development across technology in 2023 has been the rapid development of Artificial Intelligence (AI). From automation and workflow efficiency to predictive analysis, and the personalization and recommendation systems, AI has had a significant impact across every industry and in our daily lives. Its popularity can be attributed to its countless benefits, including its ability to help identify cyberattacks through anomaly detection and real-time analysis of large datasets.
AI Revolution: Shaping a Digital Future
AI has transformed the tech industry in many ways, such as enhancing network performance and security, enabling data-driven decision making, automating complex tasks, and improving customer experience. At NETSCOUT, we have embraced AI innovations and machine learning to power our Adaptive DDoS Protection (ADP) solutions, which can detect and mitigate DDoS attacks in real time, analyzing network traffic and applying threat intelligence. We also use AI and ML to enable Smart Edge Monitoring solutions, which combines smart data analytics with synthetic transaction testing to deliver visibility and support for the end-user experience, across hybrid enterprise environments.
Looking ahead, AI is not something to fear. It has many benefits and when partnered with real human supervision, guidance, and intervention, it may enhance cybersecurity efforts against attacks. This will make our data safer in an increasingly digitized world. At NETSCOUT, we aim to foster AI as a tool that will help organisations to be safer against cyberattacks, more efficiently mitigating potential threats.
NETSCOUT’s Role in Tech Evolution: Looking Ahead to 2024
Looking to the new year, NETSCOUT is poised to continually develop new innovations, in key areas including AI. For instance, with tools like generative AI we’re leveraging breakthroughs for real-time detection and mitigation of DDoS attacks through our Adaptive DDoS Protection (ADP) solution. We look forward to working closely with cloud leaders as part of ongoing collaborative efforts to protect businesses from cyberattacks, including AWS, Azure, Google Cloud, and IBM Cloud, ensuring seamless visibility and security across hybrid and multi-cloud environments.
Sustainability and Environmental Stewardship: NETSCOUT’s Proactive Initiatives
Sustainability and environmental considerations emerged as pivotal trends across technology and other industry sectors, reflecting a growing awareness of the impact of digital activities on our planet and society. NETSCOUT, as a leading provider of network performance and security solutions, actively embraces these initiatives and innovations, demonstrated by our adoption of Generative AI to power our Adaptive DDoS Protection (ADP) solutions. This aligns with our ongoing commitment to a more sustainable future.
At NETSCOUT we are also working toward reducing our own environmental footprint, as well as providing solutions that will empower our customers to optimize their own network performances and energy efficiencies. As we navigate the evolving tech landscape, we remain committed to driving impactful solutions for businesses worldwide, in our role as Guardians of the Connected World.
Global Impact: NETSCOUT’s Holistic Approach to Societal Challenges
NETSCOUT’s holistic approach underscores our unwavering commitment to positively influencing global challenges throughout 2023, significantly impacting healthcare, education, and environmental sustainability efforts.
For example, in healthcare we enhanced patient care and operational efficiency by ensuring comprehensive visibility and security in complex network environments, collaborating with industry cloud platforms to monitor healthcare applications. In addition, our ESG and CSR initiatives facilitated digital inclusion, proudly donating laptops and providing internet access to underprivileged students and teachers.
Further to this, NETSCOUT has actively reduced its own footprint through initiatives such as HVAC and power supply enhancements, alongside decommissioning outdated hardware. Our use of generative AI in the Adaptive DDoS Protection solution also played a pivotal role in swiftly detecting and mitigating attacks, leading to a notable reduction in energy consumption.
Cybersecurity and Data Privacy: A Proactive Stance by NETSCOUT
At NETSCOUT, we proactively identify cybersecurity trends throughout the year. In 2023 this was focused on AI, ML, cloud computing, DDoS suppression, and threat detection. This insight keeps us ahead of evolving threats. Following this, the launch of NETSCOUT’s Visibility Without Borders (VWB) emphasizes our commitment to providing edge-to-edge visibility for faster insights that are crucial for organizations. Our goal is to continue to deliver long-term stakeholder value and remain at the forefront of digital trends and challenges, creating a safer world.
Innovative Product Launches: NETSCOUT’s Impactful Offerings in 2023
NETSCOUT continues to lead in network visibility and security with innovative solutions. Our next-generation Omnis Cyber Intelligence, launched in 2023, employs ML-based analytics to defend against cyber threats, seamlessly integrated with VWB and the ATLAS Intelligence Feed.
Also addressing 4G and 5G security needs, NETSCOUT’s Mobile Security combines mobile and DDoS technologies, ensuring unparalleled visibility and protection. These ongoing innovations underscore our commitment to delivering cutting-edge solutions, solidifying NETSCOUT’s commitment to drive forward new advances to addressing evolving cybersecurity challenges in today’s dynamic digital landscape.
