TP-Link, a global leader in networking and connectivity solutions, hosted the Omada Partner Summit and Awards UAE, bringing together distributors, system integrators, and channel partners from across the region. The summit provided a strategic platform to deepen collaboration, share Omada’s vision and roadmap, and recognise partner achievements driving market growth.
Held at Al Habtoor Palace, Dubai, the event combined strategic business sessions with engaging performances, reinforcing Omada by TP-Link’s commitment to innovation and channel-led growth.
The summit highlighted TP-Link Omada’s continued investment in its partner ecosystem, with a strong focus on innovation, scalability, and operational efficiency. Attendees gained insights into rising demand for secure, centrally managed, and high-performance networking solutions across hospitality, education, retail, warehousing, outdoor, and enterprise environments.
Omada showcased its expanding footprint across multiple verticals, including hospitality deployments powered by GPON solutions, alongside successful implementations in warehouse, education, and outdoor environments – demonstrating its versatility in meeting diverse connectivity needs.
A key highlight was Omada Central, a fully cloud-based platform enabling centralised management, seamless scalability, and enhanced operational efficiency for multi-site environments. Partners can manage access points, switches, gateways, VIGI cameras, NVRs, and solar systems from a single app or web portal, with Zero-Touch Provisioning, remote troubleshooting, and AI-powered video monitoring. Omada Central is available in a free Essentials version and a Standard version with advanced features.
The event also showcased Omada’s extensive Wi-Fi 7 portfolio, including wall-plate, outdoor, desktop, and ceiling access points, reinforcing its commitment to next-generation connectivity with improved performance and reliability.
Partners explored TP-Link’s broader Omada portfolio through live demonstrations of cloud-managed access points, switches, gateways, and end-to-end enterprise networking solutions, gaining first-hand insight into how Omada addresses real-world challenges.
Commenting on the occasion, Lucas Jiang, Vice President – META at TP-Link, said:
“Our partners play a critical role in Omada’s success. The Omada Partner Summit and Awards reflects our commitment to building a strong, collaborative ecosystem while recognizing partners who have demonstrated excellence and consistency in driving business growth. With Omada, we are enabling our partners with the technology, support, and opportunities needed to succeed in a rapidly evolving market”.
The summit also featured a session on ‘Elcome: Strategic Partnership with Omada’, delivered by Jimmy Grewal, Managing Director at Elcome. His address highlighted the strength of the collaboration between Elcome and Omada by TP-Link, underscoring how the partnership is enabling scalable, reliable, and future-ready networking solutions for enterprise and industry-specific deployments across the region.
The awards ceremony celebrated partners for their exceptional performance, innovation, and contributions to Omada’s regional expansion, reinforcing TP-Link’s partner-first approach.
The Omada Partner Summit and Awards UAE reaffirmed TP-Link’s position as a trusted enterprise networking partner, committed to empowering its channel ecosystem and driving sustainable growth across the META region.
