GEC NEWS WIRENew Services and Bigger, Faster Networks Deliver More than 40% Data Growth across markets in North Africa, Middle East and Southeast Asia
In its recent financial results, Ooredoo’s data revenues represented more than 30% of total revenues – a new record for the company. Data revenues grew by more than 40 percent year-on-year over the same period. The company also held data leadership positions in five out of nine key markets in 2014 – Algeria, Iraq, Qatar, Tunisia and the Maldives. This significant success is a result of Ooredoo’s future-facing strategy, which looks to adapt to the changes taking place in the telecoms market.
Ooredoo has been driving data monetisation initiatives across its markets to increase data uptake and drive profitable revenue growth, as well as to effectively capitalise on its major CAPEX investments. These initiatives have included releasing a range of segmented data and voice products, supported by a variety of data packages, new device and OTT partnerships, and a strong focus on delivering a superior data experience.
Dr. Nasser Marafih, Group CEO, Ooredoo, explains: “In all our markets, we continue to innovate and launch new services that enhance the data experience of our customers and support their digital lifestyle. That is why we have been able to grow our leadership position, and why we will continue to deliver a better digital lifestyle for everyone.”
The company is also working on initiatives such as introducing low-cost 3G smart phones, device buyback programmes, device financing and attractive data bundles as part of its efforts to drive smartphone adoption and migration to 3G and 4G technologies.
Ooredoo’s 4G customer base is rapidly expanding and now represents 25 percent of all the company’s data customers across Qatar, Kuwait, Oman and the Maldives. The company has also placed high priority on the next generation of smartphone users who demand the latest digital services and smart devices, as well as innovative data products with OTT companies.
