Organisations Still Challenged to Realise Full Potential of Video

10 years ago

Polycom report finds that businesses still not seeing true benefit due to limited access and stigmas

Polycom’s survey analysed how video collaboration solutions are being used in business today. The global study found more than 90 percent of those who regularly use video to collaborate are experiencing higher productivity, better teamwork, financial savings and reduced travel expenses. Over 80 percent directly link their fiscal savings to making faster business decisions and improving employee work/life balance.

Although the survey uncovered the many benefits of using video collaboration, barriers to broad adoption still exist. The survey found more than 50 percent of people who regularly use video rarely or never need IT to help them place a call, reinforcing the ease of use with today’s solutions. Very few organisations have broadly rolled out video to desktop and mobile users and typically have limited availability of video to the larger conference rooms.

“The value of most networking technologies tends to increase disproportionally the greater the numbers of individuals connected,” said Rob Bamforth, research and analysis house, Quocirca. “Video conferencing is no exception. Moreover, increasing usage also generates more familiarity and comfort with the whole experience. Encouraging a culture of video adoption would therefore seem to benefit both the individual and the organisation.”

“The way people work is changing. We’re seeing the measurable impact video collaboration is having, but with just a fraction of organisations around the globe using video regularly, the results of this survey illustrate its potential in any work environment and across every industry,” said Jim Kruger, Chief Marketing Officer, Polycom.