Proofpoint Unveils Comprehensive Data Loss Prevention Solution

Rohit Dixit, executive vice president and chief customer officer at Proofpoint
Rohit Dixit, executive vice president and chief customer officer at Proofpoint
3 months ago

Proofpoint has launched a proprietary, partner-friendly, end-to-end information protection framework, providing organisations access to unmatched expertise, industry benchmark data and proven methodology in designing, implementing and maturing data loss prevention (DLP) programs.

While DLP programs and technology are undoubtedly maturing, only 38% of organisations say they have a “mature” DLP program. Today, organisations with complex needs are looking for more comprehensive solutions that go beyond traditional DLP measures. Until now, the industry has been lacking a practical framework that addresses the challenges of deploying a DLP program across a rapidly evolving, multi-channel data risk landscape.

Proofpoint’s NIST-inspired framework, deployed and managed by Proofpoint and its certified partners, gives organisations access to singular expertise and efficiencies that most organisations cannot replicate, even with highly skilled internal resources. It provides a blueprint for utilising a combination of people, process and technology to analyse user behaviour and content across all channels and apply best practices and intelligence to modernise data protection.

The new framework leverages Proofpoint’s human-centric approach to information protection, combined with over 20 years of experience in designing and operating tailored DLP programs for some of the world’s most security-conscious organisations. It also offers a CISO Visualisation Workshop, an in-depth, guided exercise for organisations seeking to implement a best-in-class DLP program. Proofpoint certified partners can leverage the framework to help customers identify critical maturity gaps, evaluate benchmarking against industry peers, and determine a strategy and timeline for prioritising and addressing impacts based on Proofpoint’s analysis and recommendations.

“Today, data is at risk because of human behaviour,” said Rohit Dixit, executive vice president and chief customer officer at Proofpoint. “The rise of the perimeter-less workplace has dramatically increased the complexity of delivering a modern, adaptive, risk-based DLP program for most organisations. Proofpoint’s unique framework and human-centric approach to information protection builds on decades of experience and expertise in planning and executing tailored DLP programs that protect some of the world’s largest enterprises. Now customers can evolve their DLP program, safe in the knowledge that their team is supported by experts who know Proofpoint technology better than anyone.”

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