Pure Wants to Stay ‘Evergreen’ In The Storage Market

8 years ago

Pure Storage unveiled new enhancements to Evergreen Storage. Pure has added significant enhancements to the Evergreen Storage model, enabling customers to acquire, run and non-disruptively upgrade storage now with even more comprehensive investment protection.

The new Capacity Consolidation program helps customers expanding their storage capacity to simultaneously consolidate older, less dense flash storage and receive trade-in credit for that older storage – meaning customers can break free of the cycle of constantly re-buying storage they already own during upgrades. Additionally, with the new Right-Size Guarantee, customers can bypass the risk and guesswork of buying storage with data reduction and instead purchase directly on an effective capacity basis, just as their requirements indicate.
“The Evergreen Storage model represents a positive and much-needed shift in the industry, because it offers a way to reduce the pain and cost of the perpetual treadmill of storage hardware upgrades and data migration,” said Tim Stammers, Senior Analyst at 451 Research.

Matt Kixmoeller, Vice President, Products, Pure Storage said, “By guaranteeing effective capacity for our customers, Pure eliminates risks associated with data reduction and simplifies the buying process so that they can purchase with confidence and begin transforming their business immediately. The Right-Size Guarantee is a simple, customer-friendly alternative to data reduction oriented guarantees and their associated risks and complexity.”