GEC NEWS WIREAs the payment industry finds itself opening doors to a whole new worlf of customer experience and technology advancements. OMA Emirates, with the iSMP , is creating and developing opportunities for new product innovations in the Middle East
iSMP was introduced in the market in 2011 by Ingenico as “Experience the power of liberty”. It has been focusing on two key segments of the market – shopping and business.
iSMP is a unique Smart Mobile POS which has brought accessibility of mobile payments right into the hands of the merchants. As a device it’s a product innovation bringing in the Payment and Mobile together.
OMA Emirates as a partner of Ingenico in the Middle East is focusing on creating and developing opportunities for new product innovations and services in the field of payment acceptance.
OMA Emirates has introduced iSMP to retailers (shopping and businesses) across the industry. iSMP is a customer delight as it brings in a greater shopping experience for both, the customer and merchant through ease of usage, safe, secure and convenient way of transacting. Today OMA Emirates has opportunities not only from banks/acquirers but also through retail merchants who are looking at new and innovative products which add value to their Brand.
iSMP brings in a one–stop-solutions that provide easy sales management by merchants in the stores and provides personalized selling opportunities are well matched with th iSMP.
Today, Ingenico has introduced iSMP with Apple Stores all over the world, as the ‘Future of Mobility’ acceptance.
Target Segments and Use Case
iSMP is a solution for retailers who want to bring in ease of transacting using innovation along with secure way of transactions. iSMP is for retail Industry focusses on personalized services especially F&B (restaurants), hotels (check-in and check-out), e/m commerce industry and many more avenues.
iSMP brings in a greater shopping experience especially in big retail stores during festive discounts and in cases there the footfall is high, eg. hypermarkets where there are serpentine queues for payments. iSMP brings in the value and is a queue burster. It’s simple, the terminal is brought to the customer, customer makes the payment and moves out as a happy customer.
Product Technology
iSMP uses Apple products and turns iPod touch or iPhone into EMV chip and PIN secure mobility payment solution.
iSMP is a universal payment platform that accepts all forms of payment, EMV chip and PIN as well as magstripe and contactless. Based on Telium 2, Ingenico’s highly secure payment platform is compatible with its existing worldwide portfolio of payment applications. The iSMP meets all security and payment standards – EMV, PCI PTS, Paypass™, payWave.
The Future
Today, market is all about innovations and technology. The retailers are looking at new secure, convenient and smart ways of accepting payment solutions. ISMP is a combination of all of the above and adds value to the retailers with innovations.
Niranj Sangal, Group CEO, OMA Emirates Group said, “The payment industry is making rapid strides with technology advancements. The region is ready for change and this can be attributed to the young demographic and of course the high internet penetration and mobile usage that are supported by a vibrant broadband network. Retailers, food and beverage outlets, hotels, in the region are always looking at adopting the latest technologies and many have shown great interest in the Ingenico iSMP range. Their emphasis is always on enhancing the customer experience and raising the satisfaction levels. They make concerted efforts to implement technologies that will support them in these goals.”
