Red Hat is excited to announce latest enhancements to its global partner engagement experience. These updates underscore ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem.
Red Hat’s partner ecosystem is pivotal in helping customers navigate seismic shifts and capitalise on emerging opportunities. The transformation is rooted in three business enablers: a globally unified partner programme, streamlined partner incentives and an enhanced digital experience.
Dr Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: “We are excited to launch the Red Hat Specialised Partner Programme, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success.”
The Red Hat Specialised Partner Programme recognises partners’ deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners.
With this evolution, Red Hat is extending the available partner specialisations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux, RHEL and RHEL AI.
Furthermore, the existing specialisation for Red Hat OpenShift will be divided into specific focus areas, including virtualisation, containers and application development.
Qualifying partners will be recognised as Red Hat Specialised Partners categorised by their associated technical skills, such as Red Hat Specialised Partner – Mission Critical Automation or Red Hat Specialised Partner – AI Platform.
The new Red Hat Partner Demand Centre, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programmes. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects.
Key benefits of the platform include:
- Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-serve platform.
- Easily customisable content: Add your brand and message to turnkey activities to make the story yours.
- Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance, leads, and more.
- Extensive content library: The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products.
This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here.
The ongoing transformation of Red Hat’s global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat.
Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.
Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account manager, or contact partner support for further information on these updates and to understand their current standing and eligibility requirements. Additionally, more details on updated rebates and incentives can be found in the Red Hat Content Centre.
Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat Partner Engagement Experience Foundations course. This course outlines the critical elements of Red Hat’s partner programme.
