Feature
With every passing day, we live in an increasingly digitalised world, which is true in terms of the quantity of time we spend on the internet and the quality of data we consume. Ciena’s focus over the next two years is to develop innovative solutions, and improve existing solutions, to meet the growing appetite for data consumption in the metaverse, increasing number of IoT devices and cloud services. While these solutions are developed, Ciena aims to lower carbon emissions while sustaining price points for their consumers.
WaveLogic 5 Extreme has been performing extremely well with customers for three reasons; it offers more capacity, consumes less power, and is an environmentally friendly option. WaveLogic 5 Extreme delivers at least 50% more capacity per wavelength and a 30% increase in fibre capacity in comparison to previous technologies.
WaveLogic 5 has evolved into a greener network option, consuming less energy and space
400GbE single-wave transport across long distances allows businesses to scale their network at their own pace with less power, which further benefits them with reduced operating costs. Overall, WaveLogic 5 has evolved into a greener network option, consuming less energy and space.
The appetite for Internet consumption has been growing in the region, as well as the rate of carbon emissions that are released as a by-product of internet connectivity. Global data centres and network operators are experiencing an increasing amount of pressure to utilise renewable sources of energy to improve their sustainability efforts.
The appetite for Internet consumption has been growing in the region, as well as the rate of carbon emissions
For them to truly be greener, they require storage devices and infrastructure that support the agenda. This is where Ciena comes in, the energy-efficient products reduce the carbon dioxide emission by 3 million metric tons. Specifically, Ciena’s WaveLogic 5 Extreme and WaveLogic 5 Nano have reduced power consumption by more than 50%.
Ciena offers solutions where customers do not have to compromise on elements while customising their solution. For example, WaveLogic 5 offers the best of both worlds, maximum performance for optics and minimum footprint. Performance-optimised coherent optics allows for greater capacity per wavelength, longer unregenerated distance, and maximum fibre capacity.
Footprint-optimised coherent pluggable optics extends the capacity and photonic line simplification benefits of coherent technology to new access applications and reduced power, area benefits. In the upcoming months, Ciena will be launching a partner ecosystem program.
Globally, Ciena has been involved with a few key players in the telecoms industry; deploying an 800G network utilising Waveserver 5 for Polo Mobwire in Brazil, aiding in quadrupling Telstra’s optical network service capacity and upgrading EASSy submarine cable network with Ciena’s GeoMesh Extreme to support digital transformation in the East Africa region.
TOP EXECUTIVE
Pete Hall serves as Regional Managing Director for Ciena’s, Middle East, Israel and Africa business, as well as the submarine business across EMEA. Hall is responsible for the go-to-market strategy, customer relationships, market development and driving long-term value creation for customers and the company.
He started his career in sales and marketing for one of the fastest growing UK start-ups of the time. He went on to become Sales Director and then Vice President taking an increasingly International role. Hall moved to Dubai in 2010 and was Co-Founder of another start-up and is now Regional Managing Director at Ciena.
DREAM ROLE
Delivering richer, more connected experiences and enabling Ciena customers to adapt in existing and new markets. Supporting an amazing team to ensure Ciena customers as they transform and expand their networks to be more agile and adaptive. Hall is passionate and fortunate to feel that each role and the performance or personal goals he has set, has delivered on ambition and those future aspirations, in the moment. Hall aspires to continue having the privilege of working with incredible, inspirational people that surround him today.
ROLE MODELS
Keri Gilder CEO and the organisation is Colt Technology Services; Ameila Earhart, The most difficult thing is the ability to act, the rest is merely tenacity; Brian Cox Physicist, Musician and Teacher; Steve Jobs, your time is limited, so do not waste it living somebody else’s life.
OFFLINE
Hall’s passion and joy are centred around an incredible family and close friends. They support, motivate and inspire him every day. Living in Dubai, Hall also gets a unique opportunity to enjoy a game of golf almost all year round.
