GEC NEWS WIRE“People usually don’t associate Dell with security but Gartner has graded us as a leader in the Managed Security Services (MSS) space.”
Like the previous year, this year too Gartner Symposium left its indelible mark in the region of Middle East by making it a breeding ground for progressive thoughts and initiation of relationships. Attended by more than 500 C-level executives from the region, the symposium brought out a lot many successful case studies and opportunities in the market. Vendors and the partners who felt themselves relevant to the region certainly had their presence felt by having their own booths and taking presentation and demonstration slots.
Dell being the leading infrastructure provider in the region had certainly grabbed the opportunity in both the hands as it not only had a large booth to accommodate customers’ footfalls but also to demonstrate some live solutions. Unlike previous year, Dell chose to tell its end-to-end security and infrastructure story and demonstrated live solutions, which aptly complemented the theme of the symposium that was Driving Digital Business. “People usually don’t associate Dell with security but Gartner has graded us as a leader in the Managed Security Services (MSS) space. We are showcasing how CIOs can grow in their career, protect their environment and we are helping them embrace the digital business,” said Basil Ayass, Marketing Director of Dell Middle East.
Dell had crafted a customer panel in the previous edition of the symposium where their customers could speak their minds. But this year, the leader in the region (Dell) talked about its security and end-to-end solutions avoiding the headlines like the Aramco, Sony or Jazeera breaches. This was certainly a refreshing and far better than the repetitive discourses done by many present there.
Basil added, “Gartner symposium is the most premier event in the Middle East. The quantity as well as the quality of the event complements each other. Dell is here to position itself amidst the attendees and we want them to know our potential and capabilities.”
Elaborating his views on the theme of ‘Driving Digital Business’ Basil said that IT is all about continuation rather than a revolution. When we talk about the digital transformation of a business we must keep this in mind that digital revolution does not happen overnight, so there may be a sense of reiteration in the ideas, but they are fundamental.
Business moment VS Human moment: With the advent of IoT, humanity has alienated farther more from the periphery of technology. Basil says, “You can put sensors everywhere and these sensors will monitor and communicate back. So here technology is being used for the sake of using technology….but in reality you should think about the human side as well. So one has to be selective when it comes to the use of technology and one has to understand what the user wants and then deploy an efficient technology that can lead to better BI. The Middle East IT market is still maturing and they are focusing more on the traditional IT. People are more willing to make the technology work safe and scalable but very few people want to talk about innovation, experimentation and value of IT…but this scenario will also change.
The Bimodal enterprise: Giving his perspective on ‘Bimodal’ enterprise that Gartner is talking about, Basil opined, “Every time when there is a game-changing technology or revolution, the traditional players are at risk of becoming irrelevant. So bimodal enterprises says ‘Don’t throw away your traditional ones but be aware of new start-ups that are only digital and if you don’t start competing and offering value proposition to it then you become irrelevant. So Bi-modal has two modes to function. First, keep following your traditions and secondly have a new team who can innovate, experiment, and think out of the box.” “It is a conflict but it is all about surviving that conflict,” Basil signs off….
