GEC NEWS WIRELocalization and agility of products contribute to the popularity of Sage products
Sage Middle East has seen phenomenal growth in Saudi’s AED (SAR) 22.6bn valued IT services and software sales sector. Growth in sales of Sage products over the past two years is unprecedented, indicating and reflecting changing requirements for IT products in Saudi Arabia.
Mr. Keith Fenner—Chief Sales Officer, Sage X3 International, Executive Director and Head of Sage Middle East—said, “Regardless of the company size or scope, Sage’s reputation, brand and brand awareness has grown remarkably. At present over 300 companies in Saudi Arabia use Sage products.”
Sage’s success in Saudi Arabia is a reflection of shifting business attitudes on ERP and other software solutions. The Arabization and localization of Sage products is an indicator of the company’s commitment and sensitivity to client requirements in Saudi. The localization of Sage products has resulted in clients implementing and integrating Sage 50, Sage 300, Sage X3 and in some cases Sage CRM, and Sage HRM systems into their workspace. “With the launch of HRM, Sage is one of the first software vendors to have full Business management solutions, full CRM and full HRM solutions that is fully Arabized and localized in the KSA market,” elaborated Mr. Fenner
Sage products reach the Saudi market through a distributary partnership between Interkey and KBW Investments in Saudi Arabia, and cut across all industries including manufacturing and distribution, services and financial services.
