Today: Apr 18, 2025

Salesforce Maps a New Path Forward for Developer Success

Sarah Franklin, SVP Developer Relations and GM Trailhead
Sarah Franklin, SVP Developer Relations and GM Trailhead

Salesforce introduced new Einstein Platform Services and Trailhead learning paths to empower its fast-growing developer community of more than 4 million Trailblazers to build intelligent apps that customers love and help advance their careers.

“Developer success leads to customer success, and we are on a mission to enable everyone to skill up for the AI revolution with the smartest tools and training” said Sarah Franklin, SVP Developer Relations and GM Trailhead.

Salesforce is extending its portfolio of Einstein Platform Services that will allow developers to create custom deep learning models to fit their specific business needs: Einstein Sentiment will allow developers to classify the tone of any text—from prospect emails and social media posts to customer reviews and message boards—as positive, negative or neutral so that companies can quickly gain insight into customer attitudes and then take appropriate actions. Einstein Intent will allow developers to train a model to classify the underlying intent of customer inquiries to automatically route leads, escalate service cases and personalize marketing campaigns. Einstein Object Detection enables developers to train models to recognize multiple unique objects within a single image, as well as the location, size and quantities of those objects. Einstein Object Detection can be applied to improve service, inventory management and retail share-of-shelf apps.

“Salesforce has not only given me technical skills, but it has changed my life,” said Damian O’Farrill, global sales operations & marketing automation lead at Autodesk. “I was running a business as a salsa dance instructor before I became a Salesforce developer. No matter who you are or what your educational background is, you can transform your career with Salesforce and Trailhead.”

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