Today: May 22, 2026
4 years ago

SAP recognises Majid Al Futtaim as distinguished customer for real-time customer experiences

Hilmi Rifai, Head of Group Technology, Majid Al Futtaim Global Solutions, Khaled El Chidiac, CEO, Majid Al Futtaim Global Solutions, Sergio Maccotta, Senior Vice President, SAP Middle East South and Charles Awad, Chief Customer Officer, Majid Al Futtaim, during the event.
(Left to right) Hilmi Rifai, Head of Group Technology, Majid Al Futtaim Global Solutions; Khaled El Chidiac, CEO, Majid Al Futtaim Global Solutions; Sergio Maccotta, Senior Vice President, SAP Middle East South; and Charles Awad, Chief Customer Officer, Majid Al Futtaim, during the event.

SAP recognised Majid Al Futtaim as one of its most distinguished customers as a part of the Customer Experience Annual Event, for their ground-breaking and innovative contributions toward enhancing customer experiences with real-time technology across the organisation. Majid Al Futtaim was identified for its valuable partnership with SAP, enabling an overall impactful customer experience as well as its collaboration for the OneView program. Majid Al Futtaim was also recognised as a finalist in the Business Transformation Cloud category for the SAP MENA Quality Awards 2021 for its successful implementation of digital solutions in accordance with principles of quality and excellence set by SAP.

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