Almosafer, Saudi Arabia’s leading travel company, has announced a major digital transformation by migrating its enterprise resource planning to RISE with SAP on AWS. This initiative aims to unify data, introduce AI-powered analytics, and enhance operational agility to support the Kingdom’s Vision 2030 tourism targets.
Through RISE with SAP on AWS, Almosafer will migrate its mission-critical enterprise systems to a secure, scalable, and high-performance cloud environment. The deployment will enable Almosafer to unify data across its diverse business portfolio and introduce next-generation digital capabilities powered by advanced analytics, automation, and AI. By leveraging RISE with SAP on AWS, Almosafer will benefit from AI-enabled intelligence, greater operational insight, predictive business forecasting, enhanced customer personalisation, and smarter resource optimisation, ensuring faster, data-driven decision-making across the organisation.
The transformation strengthens governance, financial efficiency, procurement management, business AI, and enterprise visibility, while providing real-time business intelligence that supports proactive planning and sustained growth. This AI-ready digital foundation enhances Almosafer’s core operations and enables the company to continue shaping innovative travel solutions and experiences, supporting the Kingdom’s rapidly evolving tourism landscape.
Transforming its on-premises ERP landscape to cloud-based Business Suite reflects Almosafer’s longstanding collaboration with both AWS and SAP. These relationships have been built over years of shared commitment to advancing digital innovation across Saudi Arabia’s tourism and travel landscape.
“Almosafer’s collaboration with AWS and SAP marks a strategic leap forward in our digital evolution as we continue to build a world-class technology foundation that supports our ambitious growth journey. This transformation empowers us with enhanced agility, resilience, and data intelligence, ensuring we are fully equipped to support Saudi Arabia’s rapidly expanding travel and tourism ecosystem in line with Vision 2030. It provides a high-performance digital backbone necessary to manage the trajectory toward 150 million annual visitors, ensuring our operations can scale seamlessly to meet the national ambition,” said Muzzammil Ahussain, Chief Executive Officer, Almosafer Travel & Tourism Co.
“RISE with SAP will provide Almosafer with a unified cloud platform that connects core business processes, data, and AI capabilities across the organisation. By moving its ERP landscape to the cloud with AWS, Almosafer is establishing a scalable digital foundation that can support continued innovation and operational resilience as Saudi Arabia’s travel and tourism sector expands under Vision 2030,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East & Africa – North
“AWS is proud to collaborate with Almosafer as it embraces a future-ready digital foundation that supports the continued growth and modernisation of the Kingdom’s travel and tourism industry. RISE with SAP on AWS empowers Almosafer with the scalability, performance, and security needed to support its expanding portfolio while accelerating innovation across its ecosystem,” said Madhavi Reddy, Managing Director, Middle East, North Africa and Turkey of AWS.
Beyond driving internal efficiencies, the deployment will position Almosafer to further elevate travellers’ experiences, strengthen collaboration with partners and government stakeholders, and support the Kingdom’s ambition of welcoming millions of visitors annually. By adopting RISE with SAP on AWS, Almosafer reinforces its role as a technology-driven industry leader and a champion of innovation across Saudi Arabia’s tourism ecosystem.
As Saudi Arabia continues to invest in transformative tourism infrastructure, hospitality development, and traveller enablement, Almosafer’s investment in world-class enterprise technology ensures the company remains at the forefront of industry excellence, providing trusted, seamless, and future-ready travel solutions for customers in the Kingdom and beyond.
