GEC NEWS WIRESaudi Print & Pack 2014 expects complementary growth of 15 percent to highlight market challenges & opportunities
Recent market studies indicate that the Kingdom of Saudi Arabia’s (KSA) printing market – the oldest and the largest in the Gulf – is worth an impressive USD 800 million and as it grows steadily at a rate of eight percent per annum. This upbeat growth forecast is underpinned by the thriving publishing segment that is responsible for producing an estimated 5.1 million copies of newspapers daily and nearly 2 million copies of magazines in the Kingdom each month.
Backed by 10 years of significant success, Saudi Print & Pack 2014, the 11th International Trade Exhibition for Printing & Packaging Technologies will be held at the Riyadh International Convention and Exhibition Center (RICEC) from 17 to 20 February, 2014.
Zeyad Al Rukban, Deputy General Manager at the Riyadh Exhibitions Company, said, “The printing industry in the Kingdom is the oldest and the biggest in the entire Gulf region. The country’s economic growth, increasing government expenditure, population expansion, rising cultural and educational activities and the growth in retail have all contributed to intensifying printing, advertising and marketing activities. This in turn has created additional demand for printing equipment and services leading to the overall growth of the industry.”
“Today, most governmental organizations have their own printing presses. For instance, the Ministry of Defence alone has 20. The universities and educational facilities have their own publishing arms as well. The demand for cutting-edge products and services is therefore very high. In addition to catering to this demand, Saudi Print & Pack 2014 also advocates the optimal use of technology to boost the industry’s productivity,” concluded Al Rukban.
