GEC NEWS WIRECompany plans to increase market presence in Education and Broadcasting
Sennheiser has appointed John McGregor as its new BDM for the Middle East. The regional office in Dubai believes this move will further strengthen its foothold in the region’s education and broadcast markets. In his new role, McGregor will also drive knowledge transfer initiatives directed at the audio specialist’s Middle East partners and customers.
McGregor was one of the first professionals in the region to utilize cutting-edge audio systems such as the AMS Neve digital console and the Avid Control Surfaces.Commenting on his new role, he said, “Having worked in the production, education and sales sides of the industry, I know how the industry operates and I look forward to helping customers get to where they want to be. Sennheiser is at the very forefront of audio innovation and leadership and I am excited to be a part of this industry powerhouse.”
