Feature
Sitecore provides a toolkit for companies looking to make unforgettable digital connections with their customers. The company offer a cloud-based, end-to-end composable digital experience platform that provides a range of different solutions to help brands integrate customer experience into every digital brand touch point simply and seamlessly.
More than 5,200 brands use Sitecore to power their experiences, either as a complete solution or with components incorporated into their existing systems. The composable platforms amplify the impact of digital experiences by orchestrating content, personalisation, commerce, and customer data into insights that deliver the best possible experience.
As countries across the Middle East focus on digital transformation, nurturing the human connection becomes increasingly important. Digital transformation today is about empowering organisations to create authentic engagements and meet customer needs continuously. A digital-first strategy means understanding your customers, building relationships, and delivering memorable experiences.
As countries in the Middle East focus on digital transformation, nurturing human connection becomes critical
Sitecore solutions aim to make the integration of customer experience into every digital brand touch point simple and seamless. Examples include personalisation tools to offer a service tailored to individual customers based on their needs and wants, and an integrated commerce system built to simplify the payment process.
To meet the expectations of today’s digitally savvy and demanding consumers, brands need to be able to build experiences quickly, expand and scale easily, and always have the flexibility to rapidly adapt to changing market conditions. Sitecore’s fully composable digital experience ecosystem integrates seamlessly with many other martech tools, so teams can stay focused on optimising their core business.
Sitecore believes that the technology companies adopt should never put them in a box. Instead, it should fuel innovation, allow for distinctive design, accelerate business transformation, and deliver digital experiences that turn customers into fans. Sitecore provides customers with the tools to rise above competitors and be ready for their next big move.
The company has unveiled a new partner programme to help partners set apart from others in the market. It has greater modularity, specialisations, more certifications and learning options, as well as differentiation within the market.
To meet the expectations of digitally savvy and demanding consumers, brands need to build experiences quickly
To help customers better understand the type of partner they need, Sitecore has a tiered system based on prerequisites and achievements: silver, gold, and platinum. As Sitecore partners achieve more wins and successful implementations, they move up in classification.
Partners can also distinguish themselves by winning Sitecore Partner Awards designed to recognise the most deserving partners who have shown dedication, excellence, and attainment in deploying the company’s products to meet customer requirements.
The Sitecore digital experience platform DXP is built on cutting-edge microservices-based, API-first, cloud-native, headless architecture, so it is essentially ready for whatever the future brings. In addition, the development team is constantly working with new technologies to ensure that the company is ready to use them on behalf of customers. The company also collaborates and innovates with customers, enabling them to tailor their digital touchpoints to their audiences.
In addition to expanding the product line, Sitecore is also on a strong growth trajectory having doubled in size since mid-2020. The company hopes to continue with the growth as it expands into the markets where it has recently made acquisitions.
In April this year, Sitecore announced that it has fully integrated the core products from the acquisitions of Boxever, Four51, Moosend and Reflektion into DXP. The completion of these integrations is a significant milestone that accelerates Sitecore’s delivery of SaaS-based DXP. Also, in July this year, Sitecore announced that it has become the first company to completely transition the core CMS solution, including personalisation and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager Cloud.
TOP EXECUTIVE
Alkhotani is responsible for Sitecore’s presence and growth strategy in the Middle East and Africa, including sales and marketing operations. He works closely with the regional and global teams. Alkhotani began his career with ICT in Australia and later worked with Cisco Systems in The Netherlands and Saudi Arabia. He also spent a decade at SAP managing various divisions and projects. He was later appointed the Managing Director of SAP Saudi Arabia. He joined Sitecore in May last year.
Alkhotani feels that he has been fortunate to join Sitecore during a period of significant expansion and with the region’s countries focused on digital transformation and cloud applications. He has been working closely with Sitecore regional and global teams to support the company’s expansion in the region, including extending its Dubai presence, opening a new office in Saudi Arabia, and successful rollout of Sitecore’s $1.2 Billion global investment plan.
DREAM ROLE
A dream job for Alkhotani is a dynamic role that can enable him to help others negotiate change. Alkhotani says that he is fortunate to work for a company that is not afraid to push the envelope and encourages him to grow alongside the role, which is evolving as the market increasingly realises the value and potential of marketing technology. He enjoys working with people from diverse backgrounds and hoping to inspire and nurture their talent, while also being inspired and learning from them.
ROLE MODEL
He admires any company that keeps customers’ needs at the front and centre of everything that the company does. Alkhotani feels fortunate to have worked for many such companies and learned from both executives and team members.
OFFLINE
Alkhotani is passionate about technology and follows news and talks on a diverse range of topics, particularly as Saudi Arabia and countries in the Middle East are at the forefront of many remarkable new developments. He enjoys spending time with family and friends and tries to lead an active and healthy lifestyle.
