GEC NEWS WIREIn Q4 of 2014 Samsung Lost No. 1 Position to Apple
Worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to reach 367.5 million units, according to Gartner. Samsung which had been in the top spot since 2011 lost it to Apple in the global smartphone market in the fourth quarter of 2014.
Anshul Gupta, principal research analyst at Gartner says “Samsung continues to struggle to control its falling smartphone share, which was at its highest in the third quarter of 2013. This downward trend shows that Samsung’s share of profitable premium smartphone users has come under significant pressure.”
“Chinese vendors are no longer followers,” said Ms. Roberta Cozza, research director at Gartner. “They are producing higher quality devices with appealing new hardware features that can rival the more established players in the mobile phone market. Brand building and marketing will be key activities in deciding which Chinese vendors can secure a foothold in mature markets.”
