GEC NEWS WIREUnveils new Smart Store Monitoring that allows retailers to fully exploit the full value of the Internet of Things
Software AG has unveiled Smart Store Monitoring for the Digital Business Platform. Smart Store Monitoring provides retailers with real-time and predictive analysis capabilities in their ‘brick and mortar’ stores by enabling them to access, monitor and analyze large volumes of streaming data from in-store sensors and apps. Retailors can now gain immediate, actionable insights into how their promotions are performing and exploit the full value of the Internet of Things.
Oliver Guy, Retail Industry Director, Software AG, said, “The role of the store is expanding from a historically transaction-only point to an omni-channel hub at the center of all selling activities. Additionally, retailers are under immense pressure to provide a seamless, superior shopping experience to stay ahead of the competition. To benefit from the store’s shifting purpose and growing shopper expectations, retail managers must be able to track, monitor, analyze and optimize all in-store activity in real-time.”
Software AG’s Digital Business platform integrates a number of key technologies that are critical to enable Smart Store Monitoring, including, connectivity to all IoT-enabled data sources, real-time actionable insight as to what is happening in-store in real time. It also includes connectivity and process management tools that ensure in-store processes are managed and automated where appropriate and streamlines omni-channel processes etc.
