Software AG is building digital backbones for customers says Rachita Pinto

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2 years ago

Rachita Pinto, Digital Sales Lead, Software AG explains to GEC Media Group’s Editor Arun Shankar that the core focus is to simplify the connected enterprise. Software AG is about connecting people, processes and technology. Digital sales is the first touch point for prospects, and we understand their challenges. We take them on a journey by building a digital backbone for abstracting all their complexities. And it helps them in their transformation priorities. The digital buying behaviour has changed today, and we need to understand their aspirations and challenges. Software AG helps them with digital solutions to build their business excellence teams. Also what is their as-is scenario and where do they see themselves in two to four years’ time.

From Oct 10 to 14, Dubai World Trade Centre hosted the global tech ecosystem, with over 1,000 thought provoking speakers, 5,000+ companies from 90 countries, across 26 halls and 2 million sq ft of exhibition space. The GITEX 3.0 edition featured seven technology themes: North Star Dubai start-ups, Ai Everything, Future Blockchain Summit in association with VARA, Fintech Surge, Marketing Mania, GLOBAL DevSlam and X-VERSE.

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