FeatureThe biggest growth came from SSD and from HyperX gaming memory since more people were spending an increased amount of time at home with video games.
Working from home was a big hurdle for all industries. As millions of professionals adjust to the new normal of working remotely, staff and supervisors have had to learn quickly how to improve communication and collaboration in a virtual setting. IT departments had to overhaul strategies overnight to allow working from home, followed by the education on security to ensure that data remains safe. This naturally led to an increased number of people gaining a better understanding of their own technology followed by a greater personal interest in reliability, speed and safety. Kingston is able to play a part in this by helping with that education.
A great success during this time was, and is, to maintain a high level of services and support to Kingston’s partners. Its wide product range enabled Kingston to find its strong hold in the new demand of WFH equipment including DRAM products or the increased demand for SSD. More important though is the support and education Kingston Technology offers to ensure that not only the equipment is available, but Kingston’s customers are thinking about their data security.
Kingston Technology’s goals for the rest of 2020 are to maintain the focus and to support and stay close to strategic customers.
The main challenges as a global company was to deliver the objectives and plans that were set at the beginning of the year with Kingston technology’s partners, as most industries will know many marketing activities were postponed, and travel and events were cancelled. Not having face to face meetings with partners was a further setback, as Kingston is a company that works and thrives on relationships.
Kingston Technology had to adjust like everyone has had to. Communication is for now held mostly virtual, with video conferencing happening with the partners and employees to communicate regularly and to keep the moral up.
The growth areas came from the items that were needed for both working from home and learning from home. Solid State Drives and DRAM were important to enable a smooth and quick transition to get people working at home.
The biggest growth came from the SSD business, the second growth area was on Kingston Technology DRAM generally but also specifically from Kingston gaming memory HyperX since more people were spending an increased amount of time at home and playing video games during Lockdown.
Through all the confusion though, there are still some basic concepts that will shape the year to come. The digital transformation of our lives has been accelerated and is now more important than ever. The most important lesson that Kingston Technology takes forward from 2020 is to be adaptable, which translates to partners as an approachable and openness to new strategies throughout the business.
